Brand Lead ECD

Job Description Job Description: Brand Lead ECD Location: Delhi Department: Marketing Reports to: Head of Marketing Role Overview We are looking for a highly experienced Brand Manager who will be responsible for building brand equity, driving product marketing and launches, conceptualizing and delivering integrated 360 campaigns, and strengthening relationships with both customers and trade partners. The role requires a unique blend of strategic foresight, consumer-centric thinking, and strong execution capabilities. This role is ideal for a dynamic marketing professional who thrives in fast-paced environments, is passionate about building brands with purpose, and can seamlessly translate strategy into measurable business impact. Key Responsibilities Brand Strategy & Positioning - Develop, articulate, and implement brand strategies aligned with business and category objectives. - Strengthen brand positioning by building differentiation, relevance, and top-of-mind recall among target segments. - Monitor brand health metrics and lead initiatives to drive brand preference and consideration, especially among younger consumer cohorts. - Partner with insights and research teams to decode consumer behavior and integrate findings into brand-building initiatives. Product Marketing & Go-To-Market (GTM) - Define and execute comprehensive product marketing strategies across categories. - Own end-to-end Go-To-Market (GTM) planning and rollout for new product launches, seasonal introductions, and portfolio extensions. - Refresh and update catalogues, retail assets, and brand collaterals every season to ensure timely visibility for new launches. - Partner with R&D and product teams to integrate consumer insights into product development and positioning. Packaging & Design - Lead packaging design, development, and innovation in line with brand guidelines, evolving consumer preferences, and retail requirements. - Collaborate with design and agency partners to deliver packaging that enhances shelf appeal and communicates product benefits effectively. Campaigns & Trade Engagement - Conceptualize and deliver integrated 360 brand campaigns across ATL, BTL, digital, and influencer platforms. - Own the execution of master seasonal campaigns, ensuring consistent messaging across consumer and trade touchpoints. - Strengthen BTL excellence through in-shop branding, planogram updates, POS visibility, and retail activation programs. - Lead large-scale trade initiatives including annual dealer conferences, trade shows, and channel engagement programs that reinforce brand loyalty. Budgeting & Media Planning - Own the marketing budget with accountability for efficient allocation and ROI maximization. - Partner with media and digital teams to craft impactful media plans, leveraging both traditional and emerging channels for reach and engagement. - Continuously track and evaluate campaign effectiveness through KPIs and analytics dashboards. Cross-Functional Collaboration - Work closely with Sales, R&D, Product Development, Digital, and external agency partners to deliver holistic brand outcomes. - Align brand and marketing initiatives with business goals, trade requirements, and category priorities. Capability Development & Ecosystem Partnerships - Identify, onboard, and manage ecosystem partners including creative, digital, media, packaging, and activation agencies. - Drive innovation in marketing practices by staying ahead of industry trends and exploring new platforms, technologies, and formats. Requirements - Minimum 10 years of proven experience in brand management, product marketing, and campaign execution in FMCG, Consumer Durables, or allied industries. - Strong track record of successfully launching products and leading GTM strategies. - Demonstrated expertise in BTL activations, packaging design, retail visibility, and trade events. - Exposure to both traditional media and digital-first campaigns. - Experience in managing large-scale conferences, events, and dealer engagement programs. Skills & Competencies - Strong strategic thinking and brand-building acumen with the ability to translate insights into action. - Creative problem-solving mindset with a sense of innovation and storytelling. - Excellent cross-functional collaboration, stakeholder management, and agency handling skills. - Strong analytical ability with a data-driven approach to decision-making. - Proven leadership with the ability to inspire teams, influence stakeholders, and manage multiple priorities. - Outstanding communication, presentation, and interpersonal skills. Education & Experience - MBA/PGDM in Marketing from a reputed institute (Tier-1 preferred). - At least 10 years of relevant marketing experience with demonstrated expertise in brand management, GTM, and integrated campaign leadership.