General Manager Commercial Marketing

4 weeks ago

Bengaluru India Brigade Group Full time

Job Description Key Responsibilities:- Strategic Planning & Business Growth - Develop and implement comprehensive marketing strategies to promote commercial projects (Commercial office spaces, IT parks, co-working, etc.). - Identify and evaluate market opportunities, competitive positioning, and emerging industry trends. - Support business development teams with insights, positioning strategies, and market intelligence. Sales & Leasing Support - Drive lead generation campaigns to attract corporate clients, investors, and retailers. - Design B2B marketing initiatives and relationship-building programs with brokers, IPCs (International Property Consultants), and corporate clients. - Collaborate with sales/leasing teams to meet occupancy, revenue, and sales targets. Branding & Communication - Oversee brand-building initiatives for commercial projects to ensure strong market visibility. - Manage digital marketing, PR, events, and campaigns tailored for commercial buyers and tenants. - Develop creative marketing collaterals, presentations, and investor communication. Stakeholder Management - Build and maintain strong relationships with corporate clients, brokers, channel partners, and consultants. - Liaise with architects, consultants, and internal teams to ensure alignment of product positioning with market requirements. Team Leadership - Lead and mentor the marketing team to deliver high-impact campaigns. - Establish performance metrics, track ROI of marketing initiatives, and optimize strategies. Qualifications & Experience: - MBA/PGDM in Marketing, Business Administration, or related field. - 1218 years of experience in marketing within the real estate industry, with at least 5 years in commercial real estate. - Strong understanding of B2B marketing, corporate leasing, and real estate investment trends. - Proven track record of delivering successful campaigns and meeting business objectives. - Excellent leadership, communication, and negotiation skills.

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