Website Designer

About Certivo Certivo turns regulatory evidence into market access. Our AI (CORA) ingests supplier docs and BoMs, validates them against rules, and assembles market-ready packets mapped to every product × site × market—so launches don’t slip and shipments don’t sit. You’ll shape how that story is told — designing, building, and optimizing our digital presence in Framer. From landing pages to narrative microsites, you’ll turn complex value into clear, visual storytelling that builds trust and drives demand. Why this role exists We’re defining a new category in compliance automation, and the story must land with elegance, speed, and clarity. Our website is where customers first see our promise. As Website Designer, you’ll design and build the surfaces that turn curiosity into confident engagement. Reporting to the Director of Product Marketing & Growth, and partnering with the Head of Design and Organic Growth Manager, you’ll own the craft and performance of Certivo’s digital storytelling—combining brand design, content strategy, and Framer precision to accelerate growth. The role Split your time between: - Framer design/build (≈70%) — Landing pages, campaign microsites, content pages, interactive stories that communicate value and convert. - Brand & storytelling (≈30%) — Visual system development, brand consistency, motion/illustration, and collaboration on content/campaign narratives. - You’ll evolve the visual system with Design and optimize performance with Growth—building pages and components that are both beautiful and measurable. Scorecard (what success looks like) 30 days - Audit web experiences; identify visual/technical inconsistencies. - Ship a refreshed landing page or gated asset with measured lift. - Establish a lightweight Framer component library synced with Figma. 60 days - Launch a multi-page microsite with A/B variants; lift CVR by ≥25% vs baseline. - Improve hierarchy and narrative on two key pages (e.g., Why Certivo, Generate Packet). - Build three reusable patterns (nav, testimonial, pricing) and document in Framer. 90 days - Roll out Certivo Framer Design System v1 (components, tokens, templates). - Launch two gated offers with measurable performance. - Meet Core Web Vitals targets on priority URLs. 6–12 months - Maintain a unified digital brand system across Framer, Figma, and collateral. - Lead high-impact narratives (e.g., “CORA Explained”). - Deliver sustained impact: +30–50% demo/sample CVR on owned pages; 90% system adoption across new builds. Responsibilities Framer design & development - Design, prototype, and build responsive experiences using component systems, CMS collections, and motion. - Extend with custom code components (React), API integrations, and animations when needed. - Meet Core Web Vitals and WCAG 2.1 AA. Brand & storytelling - Evolve the digital brand system—typography, color, layout, motion, interaction. - Translate product/marketing narratives into cohesive visual stories. - Maintain parity across Framer, Figma, and other surfaces. Growth & optimization - Partner with Growth to design, launch, and iterate A/B tests. - Use GA4, Hotjar, HubSpot to find opportunities and refine. - Balance exploration with performance—designs must move a metric. Collaboration & systems - Align with PMM and Growth on content strategy, messaging hierarchy, CTAs. - Contribute to shared tokens and brand guidelines; ensure design↔build parity. - Keep a changelog of shipped improvements and test insights. Build, optimize, and maintain Own the Certivo site in Framer, including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations. Partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet-intent demand. Outcomes & hard targets (quarterly) - Core Web Vitals: ≥90% indexed URLs passing (mobile); LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1. - Conversion lifts: Demo/sample CVR +25–40% on owned pages; form completion +20%. - SEO health: Index coverage ≥95%; schema on ≥80% eligible pages (Breadcrumb, Product/Software, FAQ, HowTo); non-brand organic +30% QoQ with Organic Growth. - Velocity & reliability: 10–15 page/section releases per quarter; P0 defects per release; Sev-1 time-to-fix . - Accessibility: WCAG 2.1 AA on primary flows; zero critical a11y violations in monthly audits. Responsibilities (deeper cut) - Build in Framer: Own architecture, routing, breakpoints, variables/tokens, variants, motion/interaction. - Design system for web: Scalable components (nav, hero, cards, tables, tabs, forms, modals) with docs; Figma ↔ Framer parity. - CMS & models: Collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars; fields for SEO/meta, OG/Twitter, schema, hreflang. - Landing pages & calculators: High-tempo lane/offer pages; embed light calculators or checklists via custom React components. - Integrations: HubSpot forms/gating, progressive profiling; Calendly; GA4/GTM with clean UTM governance; pixel/retargeting. - CRO & experiments: Plan/run A/B tests (copy, layout, forms, CTAs); analyze and iterate. - Technical SEO: Sitemaps/robots, canonicals, hreflang, internal links, redirects; lazy-loading; image optimization (WebP/AVIF); structured data. - Performance & quality: Optimize assets, fonts, scripts; skeleton/optimistic states; monitoring and visual regression checks. - Ops: Publishing cadence, release notes, backlog triage; PMM/Growth coordination; page/component inventory. 30 / 60 / 90-day plan 0–30 days - Ship a site audit (performance, a11y, SEO, analytics) and propose IA. - Scaffold Framer project: tokens, grid, breakpoints, base components; connect HubSpot, GA4/GTM, GSC, Calendly. - Launch Industries & Evidence Pack base templates; publish two lane pages + one gated sample packet. 31–60 days - Ship 3–5 high-intent pages (lane deep dives, Solutions, Why Certivo) and two CRO tests; implement schema across eligible pages. - Achieve ≥85% CWV pass; lift demo/sample CVR ≥20% on target pages. - Stand up CMS for Resources/Blog and Webinars; publish two guides + one webinar landing & recap. 61–90 days - Extend library (form wizard, comparison table, pricing explainer); ship localization foundations (hreflang, copy externalization). - Hit ≥90% CWV pass and +25–40% CVR on owned pages; deliver 10–15 releases for the quarter. - Present QBR: performance/CVR/SEO deltas, test learnings, next-quarter roadmap. What great looks like (KPIs) - CWV: ≥90% pass; LCP ≤ 2.5s; INP ≤ 200ms on mobile for key pages. - Growth: Demo/sample CVR +25–40%; form completion +20%. - SEO: Non-brand organic +30% QoQ on Industry/Solution pages. - Velocity: 10–15 releases/quarter; Sev-1 time-to-fix . - Accessibility: AA compliance; zero critical violations. Qualifications Must-have - 3–6+ years building B2B SaaS marketing sites; deep Framer experience (share live examples). - Working React/TypeScript for custom code components in Framer. - Strong technical SEO, Core Web Vitals, and WCAG 2.1 AA awareness. - Hands-on with HubSpot, GA4/GTM, GSC, Calendly, and pixel/tag hygiene; can define analytics events and dashboards. - Proven CRO chops: A/B testing, UX copy, form optimization; data-driven iteration. Nice-to-have - Experience in regulated/industrial markets; familiarity with packet types (Listings, Substances, EPD/EN 15804, NSF 61/372). - Webflow experience; ability to migrate patterns to Framer. - Visual/motion sensibility; Lottie/AE basics; SVG/Illustrator skills. - Light scripting for content ops (CSV/JSON transforms) and image pipelines. Tools we use Framer + CMS, Figma, GA4/GTM, Google Search Console, HubSpot, Calendly, Ahrefs/Semrush, Screaming Frog, Hotjar/Clarity, Loom, Notion/Airtable. How we work Fast iterations, visible metrics, tight PMM/Design/Engineering collaboration. Source-controlled tokens/components where practical; release changelogs. Bias toward clarity, speed, and measurable outcomes. Interview process 1. Portfolio conversation (45 min): two case studies + one live Framer build. 2. Framer exercise (90-min, take-home or live): design & build a one-page concept with interaction logic. 3. Growth review (60-min): optimization & iteration walkthrough with Organic Growth. 4. Panel (60-min): Head of Design, Director of PMM & Growth, Engineering; collaborative review. 5. References. Compensation & progression Competitive base + variable (aligned to CVR lifts, CWV, release velocity, SEO/technical health). Equity appropriate for an early team member. Growth path to Web Experience Lead. Apply Email careers@certivo.com with: - Portfolio link highlighting Framer builds and conversion-focused storytelling, plus resume. - A short note on how you’d improve Certivo website in 60 days Subject: Framer Designer — Brand + Growth