Lead Generation Executive

4 days ago

Kochi, India Zartek Technologies Full time

We're looking for a Lead Generation Executive to help us identify, qualify, and engage potential clients for Zartek's software development services. You'll be responsible for building and nurturing a pipeline of prospects across India, the Middle East, North America, and Europe, and passing qualified leads to the sales/leadership team. This role is ideal for someone who has already spent at least two years doing B2B lead generation/outreach for an IT services company (web, mobile app, SaaS development, etc.), understands how agencies win projects, and wants to grow into a full sales role. Responsibilities Prospecting & Research - Research and identify potential clients (startups, SMEs, enterprises, funded founders, etc.) in target geographies - Work with internal leadership to define ideal customer profiles for each service line (mobile app development, product engineering, dedicated teams, etc.) - Build and maintain lead lists using LinkedIn, Apollo, Clutch, other directories, events, and inbound sources Outreach & Engagement - Run targeted outreach campaigns via LinkedIn, email, and other approved channels - Personalize first-contact messaging based on client industry, tech stack, and maturity stage - Follow up consistently with warm leads and keep them engaged until they're ready to talk to the sales team Lead Qualification - Do initial discovery to understand the prospect's need, urgency, budget expectation, and decision process - Evaluate if the lead is a realistic fit for Zartek (timeline, budget range, tech stack, scope) before handing off - Schedule intro calls / product capability demos with the leadership team and ensure smooth handover Pipeline Management & Reporting - Keep CRM/lead tracker updated with status, next action, and conversation history - Share weekly reports: number of new leads added, outreach sent, positive responses, meetings booked - Track performance of messaging and suggest improvements to increase reply and conversion rates Collaboration - Coordinate with marketing to align outbound messaging with current case studies, success stories, and campaigns - Share insights from the market (what prospects are asking for, pricing expectations, common objections) so we can adjust positioning - Work closely with founders / sales leadership on high-potential accounts Qualifications - Minimum 2 years of experience in B2B lead generation / outbound prospecting specifically for an IT services / software development / product engineering company - Solid understanding of what we sell: mobile app development, web/app rebuilds, dedicated teams / staff augmentation, MVP builds for startups, etc. - Hands-on experience with LinkedIn Sales Navigator or similar tools for prospecting - Experience running cold outreach (LinkedIn messages, emails) and driving responses - Ability to qualify a lead on budget, timeline, and seriousness before escalation - Strong written communication in English (clear, concise outreach copy that doesn't sound spammy) - Familiarity with maintaining a basic sales pipeline in Excel/Sheets or a CRM

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