Head of Marketing and Technology

7 hours ago


Aligarh, India Future Varsity Education Group Full time

Future Varsity is a dynamic, multidisciplinary higher education institution shaping career-focused talent for over 25 years. With programs across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and more, we blend academic excellence with real-world industry exposure. As a fast-growing education group, we are expanding our brand presence, digital capabilities, and student outreach. We’re now looking for a tech-savvy Head of Marketing & Technology to lead our next phase of growth and digital transformation. You will lead people, strategy, digital growth, and brand excellence to scale our institutional presence with innovation. Key responsibilities :Group-Level Marketing LeadershipBuild and execute the unified marketing strategy for all businessesOwn the group’s marketing and technology strategy with full accountability for execution, performance metrics, and results. - Lead brand visibility initiatives including digital marketing, OOH campaigns, transit media, and public relations. Strategic LeadershipDefine the long-term marketing & growth roadmap Align marketing, digital, and technology initiatives with organizational goalsTranslate institutional objectives into actionable marketing + tech strategiesLead competitive analysis, market insights, and growth opportunity identificationBuild annual and quarterly strategies for branding, digital, PR, outdoor visibility and student acquisition Lead a Multi-Role Marketing TeamGuide the team on priorities, processes, KPIs, creativity, and execution discipline. You will directly manage and mentor people across: - Digital & Performance Marketing - Branding & Creative - PR & Communications - Content & Social Media - SEO/SEM - CRM & Automation - Website/Tech & Analytics Performance & Digital Growth - Design growth strategies that balance acquisition efficiency with brand building. - Improve full-funnel conversions - Implement data-backed optimization to reduce CAC and improve lead quality. Brand & PR Leadership - Strengthen institutional brand across regions and campuses. - Lead PR, press, rankings, awards, media relations, and thought leadership. - Ensure unified messaging across all marketing touchpoints. - Plan and execute outdoor branding initiatives including billboards, hoardings, campus-front branding, transit ads, and regional OOH networks - Marketing Technology (MarTech) & Automation - Manage CRM, automation tools, lead management platforms, and analytics. - Implement dashboards for visibility into leads, revenue impact & performance. Digital Experience & InfrastructureOversee multi-campus, multi-program websites and microsites.Improve UX, SEO, CRO, and digital journeys for diverse student personas. Cross-Campus CollaborationWork with Admissions, Academics, Operations, Campus Co-ordinators, and Leadership.Support program launches, events, partnerships, and outreach initiatives. What You Bring - 10–15 years of experience - Proven experience leading multi-role marketing teams. - Deep understanding of CRM, automation, analytics, and digital funnels. - Strong leadership, communication, strategic thinking & people management skills. - Ability to operate in fast-paced, multi-location environments.


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