Performance Marketing
1 week ago
Job Description Position Overview We are seeking a highly skilled and data-driven Performance Marketing & Website Manager to oversee digital marketing campaigns, optimize online sales performance, and manage our e-commerce website for our ladies garment brand. This role requires strong analytical abilities, hands-on campaign management experience, and a deep understanding of e-commerce user experience, website operations, and fashion-centric branding. Key Responsibilities 1. Performance Marketing - Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, Instagram, and other relevant channels. - Manage full-funnel performanceawareness, consideration, and conversion campaigns. - Conduct A/B testing for creatives, audiences, landing pages, and ad copy. - Monitor KPIs including ROAS, CPA, CTR, CPC, Conversion Rate, and generate regular reports. - Develop remarketing and retargeting campaigns to increase repeat purchases. - Collaborate with the creative team to produce engaging ad content tailored to women's fashion. - Manage influencer performance tracking where required. 2. Website Management & E-Commerce Operations - Oversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable). - Ensure product listings are accurate with high-quality images, descriptions, pricing, sizing, and inventory updates. - Improve user experience (UX), website speed, and mobile responsiveness. - Coordinate with developers for technical updates, bug fixes, and feature improvements. - Implement SEO best practiceson-page, Meta tags, blogs, schema data, etc. - Set up and optimize conversion tracking, pixel integrations, and website analytics. - Manage homepage banners, promotional updates, festive campaigns, and new arrivals. - Work with operations team to ensure smooth order flow, COD verification, and logistic integration. 3. Data Analysis & Reporting - Track and analyse customer behaviour, funnel drop-offs, and buying patterns. - Maintain dashboards and weekly/monthly performance reports. - Recommend strategies based on data insights to increase sales and reduce CAC. - Perform competitive analysis for pricing, products, and promotions. 4. Growth & Strategy - Plan and execute sales campaigns, festive offers, and product launch strategies. - Optimize landing pages to improve conversion rate. - Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention. - Identify new digital channels and partnership opportunities. Qualifications & Skills Required - Bachelor's degree in Marketing, Business, E-Commerce, or related field. - 25 years of experience in performance marketing, preferably in e-commerce or fashion industry. - Strong knowledge of Facebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools. - Hands-on experience with website management, tracking tools, pixel setup, and analytics. - Ability to analyse data and derive actionable insights. - Understanding of women's fashion trends and customer behaviour (added advantage). - Excellent communication, coordination, and project management skills. Key KPIs - ROAS (Return on Ad Spend) - CAC (Customer Acquisition Cost) - Website Conversion Rate - AOV (Average Order Value) - Organic Traffic Growth - Repeat Purchase Rate - Campaign Performance Metrics Work Environment - Full-time role - Office-based / Hybrid (as per company policy) - Fast-growing ladies garment e-commerce brand
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