Paid Media

Experience 2-3 years min 2 years hands-on o Location Chennai o Function Marketing Analytics Attribution Insights Ops Role Purpose Be the central nervous system for Marketing Audit and connect data across all roles to quantify spend activity outcomes Report ROI CTR CVR brand visibility assisted revenue and pinpoint exactly what s working and what s not Ship clear daily weekly monthly bimonthly quarterly half-yearly annual reports and drive action with experiment roadmaps What You ll Own Full-Funnel Measurement Attribution Define source-of-truth metrics for paid social SEO content influencer affiliate email WhatsApp events OOH website Maintain channel campaign taxonomy UTMs naming conventions and data dictionary Own attribution views last-click position-based time-decay assisted conversions and geo holdout or incrementality tests Dashboards Reporting Cadence Audience-Specific Daily Health spend pacing tracking QA anomalies red flags Weekly Channel scorecards Spend Impr CTR CPC CVR CPA ROAS AOV LTV top worst creatives search terms placements Monthly ROI Profitability by channel campaign SKU assisted paths cohort RFM seasonality notes Bimonthly Quarterly Trendlines test learnings budget re-allocation forecast vs actuals Half-Yearly Annual Growth decomposition traffic vs CVR vs AOV brand visibility SoV organic direct MMM MTA summary roadmap Experimentation Causality Build a test backlog with hypotheses impact sizing and owners roles 1-7 Design A B and lift tests power sig geo splits for OOH influencers run pre-post for programmatic CTV Data Quality Tagging Own GA4 GTM event schema pixels Meta Google TTD CM360 CAPI server-side with Dev deduping consent mode Routine QA Tag Assistant Pixel Helper funnel event audits broken link 404 alerts Insights Actions Translate findings into clear actions pause scale new audiences creative briefs feed fixes offer strategy LP PDP CRO bot flow tweaks vendor renegotiations Stakeholder Enablement Run a weekly Insights Standup maintain a Notion Doc hub with dashboards definitions and playbooks Requirements Core Responsibilities by Channel Role Commerce Media Buying ROAS TACOS feed approval CTR VCR viewability SPO quality PMP efficiency Buy Box Design Shopify UX LP PDP CVR ATC scroll depth click-map Core Web Vitals correlation with CVR Video Thumb-stop WTR CPV CPCV hook retention curves video vs static CPA delta Copy Content CTR LP time on page headline offer test win-rate SEO impressions clicks local performance Full-Stack Dev Tracking accuracy event fire rates CAPI match page speed vs CVR Email WhatsApp Flow revenue campaign revenue opt-in opt-out reply rate repeat rate LTV churn bot-assisted orders Influencer Offline Creator affiliate revenue CAC CPA attribution integrity UTM code event footfall lead booking conversion OOH PoP compliance Tool Stack you should already use most Analytics BI GA4 Looker Studio Data BI connectors Supermetrics Composer BigQuery nice Sheets Excel QUERY PIVOT REGEX Tagging Tracking GTM Google Ads tags Meta Pixel CAPI CM360 Floodlights DV360 TikTok LinkedIn pixels Ad Platforms Google Ads Meta YouTube DV360 TTD Amazon Flipkart Ads E-com CRM Shopify analytics Zoho CRM Campaigns Flows WhatsApp BSP stats Qual UX Hotjar Clarity Survey NPS tools ETL nice Airbyte Stitch Apps Script SQL Python for ad-hoc analysis Offline Influencer Aspire Modash Grin metrics Refersion Impact Affiliate dashboards OOH PoP geo-photo tools Certifications Preferred GA4 Certification Google Ads Measurement Campaign Manager 360 basics Meta Media Planning Buying SQL BigQuery or Data Analytics cert nice CXL Experimentation nice Must-Have 2 Years Hands-On Hard Screen Building multi-channel dashboards GA4 ad platforms and shipping actionable weekly insights that improved ROAS CAC Implementing QA-ing GTM GA4 CAPI with proven fixes to broken tracking Designing and reading A B or lift tests writing clear recommendations that teams shipped Producing offline influencer attribution with UTMs codes and post-event conversion views Creating taxonomy data dictionary and enforcing UTM hygiene across teams KPIs You Own Tracking Accuracy correct event fires CAPI match rate zero-data-loss uptime Speed to Insight time from data decision Experiment Win Rate Revenue Efficiency ROAS CAC MER assisted conversions Retention LTV repeat rate time-to-second purchase LTV CAC Creative Content Impact CTR WTR CVR changes attributed to new assets Offline Influencer cost per footfall lead bookings revenue attributed PoP compliance Report Cadence SLA on-time daily weekly monthly annual packs with exec summaries Deliverables Templates You ll Maintain Daily Health Dashboard pacing anomalies tracking Weekly Channel Scorecards role-wise insights actions Monthly ROI Pack profitability by channel SKU campaign assisted paths Quarterly Growth Review decomposition budget shifts roadmap Influencer OOH Event Reports PoP footfall revenue funnel Data Governance Kit taxonomy UTMs data dictionary QA checklist Experiment Log hypothesis design results decision