Senior Social Media Marketer

This role is for one of Weekday s clients Min Experience 4 years Location Chennai JobType full-time Requirements Position Overview We are seeking an enthusiastic and solutions-driven Senior Social Media Marketing Manager to develop and execute comprehensive social media strategies across LinkedIn Twitter and Meta platforms This role will lead social media initiatives manage stakeholder relationships and drive lead generation through various social channels - all while maintaining a positive attitude that can turn challenges into opportunities The Ideal Candidate We re looking for someone who not only excels at social media marketing but also brings positive energy to the workplace You should be the kind of person who can turn a failed campaign into a learning opportunity crack an appropriate joke during a tense meeting and find creative solutions to complex problems - all while maintaining professional standards and delivering results This position requires a dynamic individual who can balance strategic thinking with hands-on execution while maintaining strong relationships across teams and driving measurable results through social media initiatives If you re someone who believes in the power of positivity and can tackle challenges with both competence and good humor we want to hear from you Experience Attributes 5 years of experience in social media marketing Demonstrated success in lead generation through social channels Track record of managing multiple campaigns simultaneously Experience in B2B social media marketing preferred History of successful stakeholder management Proven ability to maintain composure and humor under pressure Should be able to come up with Social Media Strategies Ideas Key Responsibilities Strategy Content Management Develop and maintain comprehensive social media calendars for LinkedIn company page brand ambassadors profiles and Twitter presence Collaborate with SEO team to incorporate trending topics into content strategy Oversee Instagram account management delegating tasks to junior marketers Stay current with platform algorithms LinkedIn Meta Twitter to optimize content strategy for maximum reach and engagement Create and publish monthly LinkedIn newsletters coordinating with Subject Matter Experts SMEs Utilize AI tools effectively for content creation including captions and newsletters Bring creative solutions and fresh perspectives to content challenges Campaign Management Analytics Plan execute and manage paid social media campaigns across LinkedIn and Meta platforms Track analyze and report social media metrics to inform content strategy Monitor campaign performance and optimize for lead generation Conduct LinkedIn outreach programs targeting decision-makers Identify and engage with Ideal Customer Profile ICP followers to grow newsletter subscribers Transform data insights into actionable strategies with a glass-half-full approach Cross-functional Collaboration Coordinate with design and content teams to ensure timely delivery of creative assets Lead stakeholder management across different departments with a positive solution-focused mindset Supervise junior team members while maintaining individual productivity Required Skills Qualifications Technical Skills Deep understanding of social media platforms particularly LinkedIn Twitter and Meta Proven experience with social media advertising and campaign management Strong analytical skills with experience in social media metrics and reporting Proficiency in AI tools for content creation Basic design sensibility for social media creative direction Soft Skills Excellent written and verbal communication abilities with a knack for adding appropriate humor Strong problem-solving skills with an every challenge is an opportunity mindset Optimistic approach to obstacles and setbacks Strong project management and organizational capabilities Assertive leadership style with ability to challenge ideas constructively Independent worker with strong team collaboration skills Proactive approach to learning and skill development Experience Attributes 5 years of experience in social media marketing Demonstrated success in lead generation through social channels Track record of managing multiple campaigns simultaneously Experience in B2B social media marketing preferred History of successful stakeholder management Proven ability to maintain composure and humor under pressure Work Style Personality Natural optimist who can energize teams and lift spirits Creative problem-solver who sees solutions where others see roadblocks Self-motivated with ability to work independently Excellent time management and prioritization skills Adaptable to changing social media trends and platform updates Results-oriented with strong attention to detail Commitment to continuous learning and professional development Ability to balance professionalism with personality Knack for finding the lighter side of challenging situations