Online Performance Specialist

Online Performance Specialist You care about making a positive impact in the world You understand greatness requires thinking differently An inclusive and accepting work environment is important to you A job at IKEA is so much more than home furnishings Together we work to make a better everyday life for the many It s the perfect fit if you want to contribute grow and share Join the team and start a better life for yourself Location Bengaluru Employment type Full Time Permanent Department eCommerce Deadline 2025-06-12 Mobility support Domestic You already applied for this job Candidate profile title Who you are Candidate profile text - Default language As a person you are passionate about people business IKEA s purpose and continuously driving better performance You are energized by increasing customer value driving business growth and contributing to overall success and results through people You have a formal qualifications in Marketing Business Management Intelligence Sales or equivalent Minimum 5 years of experience in Digital Marketing E-commerce Customer Experience Support or similar Experience in driving output within set scope and following up results experience using business intelligence and metric driven data for Customer Insights in a multichannel environment or similar competence built through the career Digital retail business experience Broad understanding of customer behaviours and expectations in the context of the customer experience map Broad knowledge of IKEA ecommerce processes Broad knowledge of IKEA concept brand objectives IKEA Culture Values and vision Broad knowledge of IKEA tools processes and cycles especially in e-commerce Broad knowledge of how data and insights about customer interactions with IKEA can be translated into seamless solutions Broad knowledge of Life at Home and Home Furnishing Broad knowledge of how to optimise the customer experience across online touchpoints and to increase the likelihood that customer visits convert to sales Broad knowledge of how consumer acts feels and behaves in a retail environment to apply the insights in the shopping experience design in all online touch points Good knowledge and understanding of digital analytics and other tools to follow the performance online Good knowledge of the IKEA multichannel reality and online customer behaviours Good knowledge of operational plans and goals as well as follow up on KPIs Motivated by increasing customer value and thinking customer first Energized by driving business growth and contributing to overall success of IKEA through providing an excellent customer experience in all online touchpoints Passionate about understanding the behaviours of the many people the local Life at Home and current Home Furnishing trends Key responsibilities title Your responsibilities Key responsibilities text To see the business through the eyes of the customer and contribute to a seamless experience by proactively identify needs and suggest improvements to stakeholders ensuring that online customers have an enjoyable and successful shopping experience Act as a member of the E-commerce team and proactively contribute to E-commerce plan output in order to deliver to the common objectives and goals by thorough analysis of various aspects of online performance leading to insights and advice to improve performance Lead the establishment and continuous improvement of operational dashboard management including traffic analysis conversion funnel range product pattern etc to maximise efficiency and effectiveness and to ensure excellent performance throughout the year Establish and analyse qualitative and quantitative data to find pain points in the customer shopping experiences and secure that all stakeholders take responsibility for improving initiatives Accountable for Conversion Rate Optimizsation CRO for website and app Perform funnel analysis to understand customer behaviour along the whole purchasing process and the main reasons why customers return or cancel their orders abandon basket etc and take action to reduce the numbers and improve the process Identify opportunities to make the customer journey online quicker leaner and simpler with the perspective of the customer in mind at all times Integrate The Customer Experience Map into the operational ways of working with Customer Experience online to secure an end to end approach for creating a seamless experience for the customer Drive A B testing initiative for online channels with global and local stakeholders to drive continuous improvement in the online shopping journey Secure the effective implementation of tools working methods and best practice in order to secure a strong retail foundation and raise the existing base Support the reduction and elimination of sad flow whilst using the knowledge of customer shopping behaviour to influence the pipeline to review and change working processes thereby supporting overall sales and profit Survey external benchmarks to understand industry trends and enable assessment of IKEAs online performance compared to competitors Actively cooperate with all key stakeholders local and global within commercial and beyond to secure integration common focus and maximize impact for example Digital CFF Customer Fulfilment Communications Sustainability BNOF Business Navigation Operations Finance People Culture Partner and secure support from local and global digital product owners to improve online performance for the market through need identification business case development and proactive participation in need solution assessment and delivery Be an active player in driving an open and sharing climate being a role model of the IKEA values and contribute to the transformation of IKEA Team vision title Together as a team Team vision text We deliver sustainable extraordinary growth by creating a new unique inspiring and convenient meeting with the customers We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement We are an equal opportunity employer At IKEA we value diverse backgrounds perspectives and skills We are committed to providing coworkers with a work environment free of discrimination and harassment We encourage individualism and invite you to come join our team and be yourself with us We are an Equal Employment Opportunity employer and do not discriminate based on race religion color national origin sex sexual orientation age veteran status disability status or any other applicable characteristic protected by law All employment decisions are based on qualifications merit and business need Why you will love us From the deep forests in Sweden we have spread our culture and values around the world At the heart of our offer are our beautiful home-furnishing products and solutions made with care for our planet reaching millions of customers At the heart of our business are our wonderful co-workers representing diversity in all dimensions and passionate for life at home We all contribute with our uniqueness and we want to grow and develop together Our vision to create a better everyday life for the many people inspires and guides us in everything we do This is IKEA What we all have in common Living our values Being your unique self while respecting and including others A passion for home furnishing Performing delivering while learning developing Having fun