Marketing - SEO & Paid Media Executive

Job Description Who Is Sa.global sa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions. Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we've been a part of Microsoft's elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries. For more information, visit www.saglobal.com. Why Choose sa.global Open, flexible, vibrant, collaborative, and diverse these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights. Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work. Values of sa.global - Contribute towards a working environment that represents one sa.global where everyone is seen as an equal, and equality and diversity is championed - Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism - Come as you are, make work fun & others successful, and foster an always learning mentality About The Role We are seeking a results-oriented SEO & Paid Media Executive to support our digital marketing initiatives across organic and paid channels. The ideal candidate will have a strong understanding of SEO, SEA (Search Engine Advertising), and Social Advertising, with the ability to plan, execute, and optimize campaigns that drive traffic, visibility, and conversions. You will work closely with internal teams and external partners to ensure our search and social marketing activities are aligned with our brand objectives and overall marketing strategy. Key Responsibilities - SEO (Search Engine Optimization) - Conduct keyword research and competitor analysis to identify growth opportunities. - Optimize website content, meta tags, and structure for better organic rankings and traffic. - Collaborate with content, design, and tech teams to implement on-page and technical SEO best practices. - Support link-building and off-page optimization initiatives in coordination with vendors/agencies. - Monitor and report on keyword rankings, traffic performance, and SEO KPIs. - SEA (Search Engine Advertising) - Plan, set up, and manage paid search campaigns across Google Ads and Bing Ads. - Conduct keyword research and audience targeting to maximize campaign efficiency. - Optimize campaigns for CTR, CPC, and conversion performance. - Monitor budgets and bids to ensure efficient spend and strong ROI. - Track and report on paid campaign performance, providing actionable insights. - Social Advertising - Plan and execute paid campaigns on social platforms such as Meta (Facebook/Instagram), LinkedIn, and others as relevant. - Coordinate with the content and design teams to develop effective ad creatives and messaging. - Test, analyze, and optimize campaigns for engagement, leads, and conversions. - Ensure consistent brand messaging across all paid and organic channels. - Analytics & Reporting - Use tools such as Google Analytics, Google Ads, Search Console, Meta Ads Manager, and SEMrush/Ahrefs to track performance. - Prepare regular reports on key metrics across SEO, SEA, and social ads. - Identify trends and provide insights to guide campaign optimization and strategy. - Stay updated with platform changes, algorithm updates, and new advertising opportunities. Qualifications & Skills - Bachelor's degree in Marketing, Communications, Business, or related field. - 24 years of experience in SEO and paid media campaign management. - Strong hands-on experience with Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console). - Good understanding of analytics tools such as Google Analytics 4 (GA4) and Data Studio. - Familiarity with social ad formats, targeting options, and A/B testing. - Analytical mindset with strong attention to detail and ROI-driven thinking. - Excellent communication, organizational, and multitasking skills. What We Offer - Opportunity to work across multiple digital channels and markets. - Collaborative and growth-oriented work environment. - Competitive compensation and learning opportunities in advanced digital marketing techniques. Contact Us If this is a promising opportunity for you and you possess the desired skills and experience, please apply for the role. 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