Marketing Head

3 weeks ago

Noida Uttar Pradesh, India XpertReach Full time

Role Overview We are seeking an experienced and strategic professional to lead the Marketing and Business Development function for a leading company in the Pre-Engineered Buildings PEB segment The role involves driving brand visibility market positioning and business growth through innovative marketing strategies and effective client engagement in the engineering and infrastructure domain Key Responsibilities Marketing Brand Strategy Develop and execute a comprehensive marketing strategy aligned with the company s business goals Strengthen brand positioning and visibility within the PEB industrial and infrastructure sectors Oversee digital marketing advertising events trade shows and PR initiatives Develop marketing collateral case studies and technical presentations to showcase company capabilities Conduct market research to track trends competitors and customer needs Collaborate with internal teams to promote project successes innovations and technical strengths Business Development Identify potential clients and new business opportunities across manufacturing logistics warehousing and infrastructure segments Build and maintain strong relationships with key decision-makers and industry influencers Support the sales process from lead generation to client presentations and negotiations Work closely with senior leadership to formulate strategies for market expansion and revenue growth Participate in government or private sector initiatives relevant to industrial infrastructure and construction Requirements Education B E B Tech in Civil or Mechanical Engineering MBA in Marketing or Business Management preferred Experience 12-20 years in Marketing and BD within PEB EPC Construction or Infrastructure sectors Strong understanding of industrial and commercial building projects including project lifecycle and client needs Proven track record in brand building lead generation and client acquisition Excellent communication strategic thinking and leadership skills Exposure to CRM systems digital marketing tools and data-driven decision-making Key Attributes Strategic mindset with a strong execution focus Strong networking and relationship management abilities Ability to collaborate cross-functionally and lead a marketing team Innovative proactive and performance-oriented approach

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