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4 weeks ago

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Job Description Digital Marketing Strategist Course Connect Experience: 13 Years Employment Type: Full-time Location: Onsite (Sanjay Nagar, Bangalore) Compensation: Competitive (Based on experience and interview performance) About the Role Course Connect seeks a skilled and data-driven Digital Marketing Strategist, focused on paid ads management, campaign optimisation, and SEO. The ideal candidate demonstrates both hands-on expertise in paid media channels (Google Ads, Meta Ads, LinkedIn Ads) and a strong background in implementing SEO strategies that increase organic reach and maximise website visibility. Key Responsibilities Campaign & Strategy Management - Develop targeted digital marketing strategies that prioritise paid search and paid social campaigns to maximise ROI and lead generation. - Plan, manage, and optimise ad campaigns on Google Ads, Meta Ads Manager (Facebook/Instagram), and LinkedIn, including audience targeting, budget allocation, and creative testing. - Monitor performance daily and implement data-driven changes to improve conversion rates, reduce CPL/CPC, and meet campaign objectives. - Collaborate cross-functionally with product, sales, and creative teams to ensure ads align with broader business goals. Content & Social Media - Guide content creation for social channels and ad creatives, ensuring messaging reinforces campaign strategy and brand voice. - Oversee social presence growth, leveraging paid and organic content, trending topics, hashtags, reels, and influencer partnerships. SEO & Web Optimisation - Support paid campaign goals with SEO strategies for landing pages and conversion-focused content. - Drive robust SEO strategiesincluding on-page, off-page, and technical SEOto boost organic website visibility and traffic. - Take on responsibilities akin to an SEO Analyst: conduct keyword research, competitor benchmarking, and technical site audits to inform website improvements. - Conduct keyword research to inform both paid and organic efforts. - Maintain collaboration with web developers for optimal site performance. Analytics & Performance Reporting - Track all paid and organic campaign KPIs using marketing analytics platforms (Google Analytics, Search Console, Meta Business Suite). - Provide actionable insight reports, focusing on paid channel results, CTR, CPC, CPA, and conversion data, with monthly presentations addressing strategy adjustments. Email & Automation - Design automated email nurturing campaigns focused on converting paid leads and enhancing retention. - Experiment with segmented and personalised messaging based on paid campaign traffic sources. Qualifications & Skills - Bachelor's degree in Marketing, Business, Communications, or a related field. - 13 years of hands-on paid media campaign management experience, preferably within EdTech or service industries. - Proficient in Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics/CRM tools. - Deep understanding of search and social campaign optimisation, retargeting, audience segmentation, and budget planning. - Strong communication, analytical acumen, and project management abilities. - Proven ability to turn campaign data into actionable strategy and creative ideas.

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