▷ 3 Days Left Growth Marketing Analyst- Assistant Manager/Manager

3 weeks ago


Delhi India DMI Finance Private Limited Full time

Job Description Python and SQL mandatory and this is a Marketing Analytics role Job Purpose: Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of the products, users, and acquisition channels Principal Accountabilities: Marketing Analytics - Help solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business - Develop the channel mix & testing strategy for each campaign by collaborating with internal teams - Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity - Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure - Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company - Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings - Effectively present and communicate analysis to the company to drive business decisions Qualifications - B.Tech from a Tier-1/Tier-2 institute with 2-4 years of experience Work Experience/Skills - 2-4 years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a Bank/NBFC - Strong data handling, interpretive and problem-solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results. - Skills: R/Python, SQL , Tableau, Advanced Excel including Pivot Tables



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