Media Intelligence

2 days ago

Yelahanka, India Publicis Groupe Full time

Key Responsibilities Media Data Management & Intelligence - Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems. - Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness. Audience Measurement & Insights - Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python). - Deliver insights that influence programming, ad placements, and ROI decisions. Product Analytics & Automation - Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins. - Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes. Strategic Stakeholder Collaboration - Partner with product, marketing, and research teams to align insights with business goals. - Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions. Operational Efficiency & Continuous Improvement - Monitor, audit, and refine media data pipelines for accuracy and timeliness. - Develop frameworks to measure performance improvements (e.G., time-to-insight, content accuracy, data validation efficiency). Key Skills & Competencies - Strong foundation in media analytics, audience measurement, and metadata systems - Hands-on experience with Tableau, Power BI, SQL, R, Python, and Excel - Familiarity with Agile product management tools (JIRA, Miro, Notion) - Strong data storytelling and visualization skills - Experience with automation technologies (RPA, GenAI) and workflow optimization - Excellent problem-solving, communication, and cross-functional leadership skills Preferred Background - MBA in Marketing / Analytics (IIMs or equivalent) - 3–6 years of experience in Media Research, Audience Analytics, or Product Intelligence - Prior exposure to Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems preferred - Certifications in Agile, Product Ownership (CSPO), or Six Sigma are a plus

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