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4 weeks ago

Mumbai Maharashtra, India miko.ai Full time

About the Role We are looking for a creative analytical and result-oriented CRM Executive Senior Executive to help drive the growth and engagement of Miko Max subscription The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko s usersThe ideal candidate should have experience in driving customer engagement across channels like Email Push Notifications WhatsApp and SMS and have used tools like Moengage CleverTap etc You need to be detail-oriented and organized have strong creative skills capable of handling multiple projects and priorities at once comfortable with ambiguity Responsibilities - Lead the CRM marketing strategy messaging and go-to-market for Miko Max subscription across multiple channels including but not limited to email push website and app to drive conversions and exceed business goals - Design and execute strategies for New User Acquisition as well as user retention - Design and execute the CLM journeys to improve conversions subscription renewals- Working with a team of content writers designers and web developers to build a compelling discovery experience for Miko users- Develop co-branded marketing strategies with our content partners to showcase success and milestones - Directing planning and assisting creative production with budget management - Work with teams across functions such as Product Engineering Content etc in evaluating and implementing optimal marketing automation solutionsRequirements- Min 1 years of marketing experience with a strong understanding of marketing channels CRM marketing and customer life cycle management- Experience in CRM marketing tools such as Clevertap MoEngage Airship etc - Experience building executing and scaling cross-functional marketing programs- Experience using data and metrics to measure impact determine improvements and ability to communicate success metrics- Consumer tech start-up background preferred- Past experience with marketing to international customers is a big plus- Solid understanding of consumer messaging and brand reputation - Strong interpersonal communication skills and a high level of strategic thinking ref updazz com

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