Only 24h Left: Assistant Brand Manager

4 weeks ago

Noida, India WTF Gyms Full time

Job Description – Assistant Brand Manager

Position: Assistant Brand Manager

Role Overview

At WTF Gyms, the Assistant Brand Manager will support in building, positioning, and scaling the brand across India. The role requires a mix of strategic thinking, on-ground execution, and creativity to ensure brand consistency, visibility, and customer engagement.

Key Responsibilities

Brand Strategy & Execution

- Assist in planning and executing branding campaigns across digital, offline, and social media.
- Ensure brand identity, tone, and messaging are consistent across platforms.

Campaign Management

- Coordinate influencer collaborations, promotional events, and seasonal campaigns (e.g., festivals, launches).
- Track performance of campaigns and optimize for ROI.

Content & Communication

- Work with content/design teams to create engaging brand communication.
- Review creatives, social media posts, and ad campaigns to align with brand guidelines.

Market Research & Analysis

- Conduct competitor analysis and track fitness industry trends.
- Gather customer insights to support brand positioning and product launches.

Cross-Functional Coordination

- Collaborate with Sales, Operations, and Fitness Teams for smooth campaign execution.
- Ensure gym-level branding and on-ground activation are up to standard.

Performance Reporting

- Maintain dashboards and present campaign performance to senior leadership.
- Suggest new initiatives for brand growth based on data-driven insights.

Key Skills & Competencies

- Strong understanding of brand management, digital marketing, and consumer behavior.
- Creative mindset with an eye for design and storytelling.
- Proficiency in MS Excel/Power BI for reporting & analysis.
- Excellent communication, coordination, and project management skills.
- Ability to work in a fast-paced, high-growth environment.

Qualifications

- MBA/PGDM in Marketing, Branding, or related field.
- 1–3 years of experience in brand/marketing roles (fitness, lifestyle, FMCG preferred).
- Passion for fitness & wellness will be a plus.

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