Manager, PPC Marketing

Job Description

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership,enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Summary

In the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price. Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies. To this end, we are looking for a senior leader to craft Agoda's global marketing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. You will closely coordinate with Agoda's senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts.

What you will be doing:

- Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends.
- Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
- Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
- Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness.
- Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
- Talent Development: Mentor, train, and develop team members to build skills and support career growth.
- Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
- Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.

What you need to be good at to succeed in this role:

- Strong analytical skills and a passion for working with data to drive business decisions.
- Advance proficiency in SQL
- Experience in the online travel or e-commerce industry is a plus.
- Proven ability to collaborate effectively across teams and cultures.
- People management experience, including hiring, coaching, and developing team members.
- Experience managing budgets and delivering results against financial targets.
- A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
- Exposure to product development, technology, or working with IT teams is an advantage.

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.