Am - Digital Marketing

6 months ago


Mohali Punjab, India JCBL GROUP Full time

**Key Responsibilities -**
- **Search Engine Optimization (SEO)**:Conduct in-depth keyword research to identify high volume,

relevant keywords, optimize website content for search engines, build backlinks, and

monitor organic search performance, Monitor and stay updated on the latest SEO trends and

algorithm updates.
- **Social Media Optimization (SMO)**:Manage social media presence across various platforms

(e.g., Facebook, Instagram, LinkedIn, Twitter), having knowledge of latest trends on Social

Media Platforms and content to be best perform on platforms, and run social media

advertising campaigns.
- **Pay-Per-Click (PPC) Advertising**:Manage Google Ads and Meta Ads campaigns, build targeted

ad campaigns, optimize bids and budgets, Ab Testing of ads creative and analyze campaign

performance.
- **Analytics & Reporting**:Utilize web analytics tools (e.g., Google Analytics) to track website

traffic, user behavior, and campaign performance. Generate insightful reports and

recommendations for campaign improvement.
- **Content Marketing**:Assist in creating and promoting engaging content (e.g., blog posts,

infographics, videos) that aligns with digital marketing strategies.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Collaborate with internal teams (e.g. design & content) to ensure successful campaign

execution.
- Familiarity with various AI generative tools from ChatGPT to Google Gemini is a plus.

**Skills and Relevant Work Experience -**

Required - 2-4 years of experience in digital marketing with a proven track record of

success.
- Strong understanding of SEO, SMO, PPC (Google Ads & Meta Ads), and web

analytics.
- Experience with content marketing creation and promotion.
- Excellent communication, analytical, and problem-solving skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience with marketing automation tools a plus.

Preferred - Experience with content management systems (e.g. WordPress).
- Familiarity with link building strategies.
- Experience in a competitive B2B or B2C industry.

Experience:

- 03-05 yrs.

Location: Mohali Sector 66

Contact**:
9875939021
**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person


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