Groupm Nexus Executive

6 months ago

Mumbai, India GroupM Nexus Full time

Overview of job

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to develop, track and optimize digital marketing campaigns.

You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the agency/brand & marketing team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers.

The Nexus Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, Nexus Buying, Nexus mPlan, Nexus Digital AdOps and other Nexus Activation Specialist Teams. The Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that Nexus Activation specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence.

Reporting of the role

This role reports to the Business Group Head/Team Lead

Three best things about the job:

- You will be a part of a Non-Biddable Digital Media specialist unit servicing some of the biggest brands in India
- You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India
- Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities

In three months:

- Understanding of Nexus cross functioning teams, & their roles and responsibilities
- You would have complete knowledge of relevant categories
- Involve in creation and execution of plans for aligned business and clients’ day to day requirements
- Updates/ revisions/ reviews as per aligned frequency with your team before the delivery
- Creating integrated media plans
- Learn the Digital Reservation Buys planning & execution process
- Start building relationships with the key decision makers within the current pipeline

In six months:
You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the Non-Biddable section to the internal strategy team and potentially to the client.
- Have regular conversations with the publisher teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies. You will also manage a few corporate projects/tests & learns that you will roll out.
- Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
- Provide integrated media planning solution for new campaigns
- Ensure timely reporting of media deliverables and reports
- Responsible for Nexus compliance adherence on the aligned Nexus process
- Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
- Build a good relationship with internal and external stakeholders, and partners
- Ability to start leading long term & short-term media planning for the client

In 12 months:
You will help evolve the non-biddable planning principles and think with beyond campaign approach for your set of brands on Non-biddable media. Work closely with the strategy team to build brand-specific strategies.
- Ensure Plan QC & process optimization right through the year with a tracker
- Become a Multi-channel / integrated plan champion within your team
- Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP
- Achieve 100% Nexus process compliance adherence across aligned business
- Ensure your contribution to Nexus tool creation/ enhancement to achieve further efficiency compared to the previous annual efficiency benchmark
- Lead a team of planners by supervising and mentoring them to raise the quality of deliverables
- Been the source of what’s new and emerging in media & technology to deliver new and innovative Client solutions
- Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level

What your day job looks like:

- Plan and manage execution, Optimization and reporting all display advertising campaigns
- Co-ordinate with internal and external stakeholders
- Interact with client/Agency for briefs, approvals and feedbacks
- Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative KPI growth strategies
- Utilize the strong analytical ability to evaluate digital across multiple channels an

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