Performance Marketing Executive

3 months ago


Nagpur Maharashtra, India Adswell Media Full time

**Job Title**: Performance Marketing Executive

**Location**: Remote/Flexible

**Company**: Adswell Media

**About Us**:
Adswell Media is a forward-thinking real estate company that specializes in selling premium properties, including land with candan and sagwan trees, luxurious flats, and farmhouses. We are dedicated to leveraging cutting-edge marketing strategies to drive growth and achieve exceptional results for our clients. We are looking for a talented Performance Marketing Executive to join our team.

**Job Overview**:
**Key Responsibilities**:

- Plan, create, and manage paid advertising campaigns on Meta platforms (Facebook and Instagram) and Google Ads.
- Develop and execute lead generation strategies to acquire potential clients for our real estate offerings.
- Monitor and analyze campaign performance metrics, including CPC, CPA, ROAS, and conversion rates.
- Optimize campaigns to improve performance and achieve business objectives.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to enhance campaign effectiveness.
- Collaborate with the content and creative teams to develop compelling ad copy and visuals.
- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
- Manage budgets and allocate resources efficiently to maximize campaign impact.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.

**Requirements**:

- Proven experience in managing Meta (Facebook and Instagram) Ads and Google Ads campaigns.
- Strong understanding of lead generation strategies and techniques.
- Proficiency in using advertising platforms and analytics tools, such as Google Analytics, Meta Ads Manager, and Google Ads Editor.
- Ability to analyze data and make data-driven decisions to optimize campaigns.
- Strong communication and collaboration skills.
- Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
- Experience in real estate marketing is a plus but not mandatory.
- Google Ads and Meta Ads certifications are desirable.

**Compensation**:
Competitive salary based on experience, along with performance-based incentives.

Pay: From ₹10,687.00 per month

Supplemental Pay:

- Commission pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person



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