Digital Marketing Strategist

2 months ago

Sodala Jaipur Rajasthan, India Twidllr Full time

**Overview of job**

**Twidllr is seeking a strategist with minimum 4-8 years of work experience in Digital Strategy, ** planning, business impact planning, and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights, and market/media dynamics.

**Reporting of the role**

**This role reports to the Business team head,**

**Measures of success -**

**In three months, you would have**:
**- Complete knowledge of the categories of key targeted industries**

**- Present brand, campaign strategies and data driven insights.**

**- Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.**

**- Able to understand agency and client working style and deliver on his/her day-to-day requirements**

**- Independently work on tools needed to build data driven creative campaigns**

**- To participate in idea generation sessions**

**In six months, you would have**:
**- Developed and see at least 3 key strategies being implemented in your key accounts**

**- Developed a good client relationship, and trust.**

**- Proactively taking initiative for sharing additional information with the team and client**

**- Codify learnings and best practices on Digital, across platforms.**

**- Identify meaningful trends to bet on, in an increasingly dynamic media landscape**

**In 12 months, you would have**:
**- Worked on end-to-end award-winning solutions and campaigns**

**- Led key client pitches with the business team leading to additions to the agency client portfolio.**

**- Creating strategies along with cross-teams and seamlessly integrating digital, on-ground, and branded content for brands.**

**- Train and mentor new team members**

**Some of the things we’d like you to do**:
Digital Landscape understanding

**- Strong understanding of the digital platforms
- Facebook, AdWords, Programmatic, affiliate, and other platforms**

**- Should be well-versed with planning tools like semrush etc.**

**- Awareness of emerging/new technologies that can be leveraged to drive brand salience**

**- Comfort and experience with B2B, B2C digital strategy.**

Understanding Client Business
- and long-term objectives**

**- Excellent creative understanding and a keen understanding of creative strategy**

**- Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)**

**- Understanding the brief and campaign objectives from the client**

**- Identify key audiences - sizing and profile using data points, to determine whether a given audience can achieve the client’s business objective**

**- Working with the delivery teams to ensure there is a holistic pitch developed for each prospective client.**

**A Bit About Yourself**

**- Experience: 4+ years in an agency including client advisory**

**- Strong organizational skills, detail-oriented and capable of multi-tasking**

**- Solid understanding of media concepts/terms, creative and budget requirements**

**- Solid grasp of digital marketing, especially a deep knowledge of digital media**

**- Strong written and verbal communication skills including the desire to progress**

**- Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment**

**- Highly articulate, story-telling capability**

**- Self-motivated, proactive, highly organized, and drives for business results with urgency**

**- Able to design, implement, and analyze primary consumer research with mínimal supervision**

**Minimum qualifications**:
**- MBA or master’s degree in Marketing**

**- 4-8 years experience**

Pay: ₹50,000.00 - ₹62,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 4 years (preferred)

Work Location: In person

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