SEO Executive

3 months ago

Thane, India Willow Stone Realty Pvt Ltd Full time

**Experience: 2-3 Years of Experience**

**Key Responsibilities**:
**1. On-Page SEO**:
Conduct keyword research and analysis to identify relevant keywords and phrases.
Optimize website content, meta tags, headers, URLs, and images for targeted keywords.
Implement and maintain SEO best practices for website architecture, internal linking, and site navigation.
Monitor and improve page load speed and mobile-friendliness.

**2. Off-Page SEO**:
Develop and execute effective link-building strategies to improve domain authority and search engine rankings.
Identify and engage with relevant online communities, forums, and social media platforms to promote content and build backlinks.
Collaborate with influencers and industry experts to enhance online presence.
Track and analyze backlink profiles to identify opportunities and areas for improvement.

**3. SEO Tools & Analysis**:
Utilize paid SEO tools (e.g., Ahrefs, SEMrush, Moz) for comprehensive keyword research, competitor analysis, and performance tracking.
Conduct regular website audits to identify and rectify technical SEO issues.
Generate and analyze SEO reports to track performance, identify trends, and provide actionable insights.
Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

**4. Content Strategy**:
Collaborate with the content team to develop and optimize SEO-friendly content.
Ensure content is aligned with SEO strategies and contributes to organic growth.
Provide SEO guidelines and recommendations for content creation.

**5. App Store Optimization (ASO)**:
Conduct keyword research and optimization for app titles, descriptions, and metadata to improve app store rankings.
Optimize app icons, screenshots, and video previews for higher conversion rates.
Monitor and analyze app performance metrics and user reviews to identify areas for improvement.
Implement strategies to increase app visibility and downloads on app stores (Google Play and Apple App Store).

**6. Performance Tracking**:
Monitor and analyze website traffic, rankings, and overall SEO performance using tools like Google Analytics and Google Search Console.
Prepare and present regular reports on SEO and ASO performance and progress to stakeholders.
Set and achieve monthly and quarterly SEO and ASO targets.

**Qualifications**:
Bachelor's degree in Marketing, Communications, or a related field.
2-3 years of hands-on experience in SEO, with a proven track record of improving organic search performance.
Experience in App Store Optimization (ASO) with demonstrable results.
Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console.
Strong understanding of search engine and app store algorithms and ranking factors.
Excellent analytical, problem-solving, and communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Up-to-date with the latest SEO and ASO trends and best practices.

**Preferred Skills**:
Experience with HTML, CSS, and JavaScript.
Familiarity with CMS platforms (e.g., WordPress).
Knowledge of PPC and other digital marketing strategies.
Basic understanding of web design and user experience principles

**Benefits**:

- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

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