Digital Marketing Executive

6 months ago

Pune, India RDA Ventures LLP Full time

**Job Description for Inbound Digital Marketing Executive (Tourism)**

**Job Details**

Experience Needed: 1-2 yrs

Education Level: Bachelor's Degree/MBA in Marketing, or relevant field

**Job Categories**:
DigitalMarketing

Tourism Marketing/PR/Advertising

About RDA Ventures LLP

RDA Ventures LLP, is a tourism development start-up led by women entrepreneur committed to shaping destinations into thriving and sustainable tourist hotspots. With a passion for travel, a management having a deep understanding of the industry, and a dedication to responsible practices, we strive to unlock the full potential of each destination we work with. Our mission is to create enriching experiences for international travellers while ensuring the long-term growth and prosperity of the local communities and ecosystems we serve.

Job brief

The goal is to drive sustainable financial growth through boosting Digital Media and forging strong relationships with clients.

**Responsibilities**

**Job Requirements**
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan, manage and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest etc.)
- Handling International consumers & International digital promotion
- Launch optimized online adverts through Google AdWords, Facebook Ads etc. to increase company sales and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with operational & technical teams to improve the user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Manage daily administrative tasks to ensure the Marketing department runs smoothly
- Conduct market research to understand the customer, develop customer personas and experience journeys and identify new opportunities
- Gather and analyze consumer behavior data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Assist with organizing promotional events
- Coordinate with the Marketing & operational teams to create advertising material
- Coordinate with creative graphic designer and freelancers to produce marketing content.
- Keep organized records of marketing metrics and results of past campaigns
- Monitor competitors’ marketing activities

**Branding, Design & Marketing Materials**
- Assist in protecting the integrity of the company's brands and all uses.
- Communicate branding guidelines to promoters and residents.
- Responsible for creative design and it an addition to having a basic knowledge of Adobe Creative Suite
- primarily In Design, Photoshop, Premiere.
- Manage and maintain the company’s social media messaging with an aesthetic that is consistent with the overall company branding.

**Job Requirements**

**Requirements and skills**
- Proven working experience as a **Digital Marketing 1-2 years minimum in Tourism industry**:

- Knowledge of marketing digital tools (Hubspot, Mailchimp, Google keyword planner, sprout, buffer, etc) and techniques
- Excellent understanding of digital marketing concepts and best practices
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Basic knowledge of creative content writing
- Basic knowledge of creative graphic design
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Strong analytical skills with a goal-oriented attitude
- Time management and planning skills
- Bachelor/MBA in Marketing, digital Media or relevant field
- Languages known English, Hindi & Marathi
- Must have passport

**Salary**: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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