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Digital Marketing Executive

4 months ago

Kolkata, India Desun Technology Pvt Ltd Full time

Job description:

- Run optimize Google Ads, Bing Ads, Facebook Ads LinkedIn Ads Campaigns User Behaviour Tracking using tools such as Google Tag Manager, SEMrush. - Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools.
- Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
- Create landing pages for capturing leads or goal conversion.
- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Knowledge of A/B, Multivariate, split testing to increase ROI of PPC -Campaigns to identify relevant and strong keyword searches to optimize campaign success.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights. Analyze, monitor and report on ROI for all PPC campaigns.
- Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.

Experience: 3 to 6 years

Education: Graduation/ Post Graduation ( MBA in Marketing preferable)

Skills Requirements:

- 2+ years relevant experience in PPC Advertising
- Demonstrable experience in Pay Per Click, social media, and display advertising campaigns, Discovery Performance Max Campaigns
- Hands on knowledge of remarketing campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)
- Experience in setting up and optimizing Google AdWords, Facebook LinkedIn campaigns
- Certification (Google AdWords, Facebook Ads) if any will be an added advantage.
- Analyze, monitor and report on ROI for all PPC campaigns.
- Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.

**Job Types**: Full-time, Regular / Permanent

**Salary**: From ₹200,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Do you have Google AdWords or Facebook Ads certificates?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)

**Speak with the employer**
+91 8697235158