Brand Strategist

5 months ago

Mumbai Maharashtra, India Liqvd Asia Full time

**The new world currency**:
**Ideas and integration.**

An ideas company for the digital world, at LIQVD ASIA we build meaningful experiences that redefine and shape digital brands. We turn sharp insights into strong, effective, measurable and award-winning creative solutions. We engage and interact with a diverse set of audiences, in a language they understand, in a manner we can strike a chord with them. We believe in a collaborative approach, a reason why, our clients and our employees work with us as our partners, as one team.

With offices in Mumbai (HQ), Gurgaon, Bengaluru, and Dubai, we have partnered with variety of industries and sectors to deliver exceptional value through strategic planning, content and design solutions, technology, SEO, media planning and buying, and social expertise, to raise brand affinity, digital market share and eyebrows.

**Location**:Mumbai

**Work mode**:Onsite

A **Brand Strategist **at LIQVD ASIA is somebody who is:

- Passionate about the industry
- Focused on understanding consumers, markets and brand strategy
- Committed to mining insights and understanding market trends
- A problem solver with the ability to research and implement well thought-out solutions
- Able to articulate complex ideas and concepts to clients and internal teams effectively
- Motivated to understand clients’ business goals and objectives
- Understands the digital ecosystem and the expanse of agency services
- Has strong analytical skills to decode the strategy of clients and competition
- A self-starter with the willingness to collaborate, contribute and share ideas
- Invested in staying in touch with socio-political, technological and cultural trends
- Committed to the best possible thinking, solutions, and delivery standards
- Focused on delivering quality of work
- Constantly striving to improve their position and department
- Has an inclination towards holistic digital marketing solutions for brands
- A fantastic team member

**Responsibilities**:

- **
Decoding the Brief
- **Ability to understanding client’s objectives across domains and industries
- ** Research - **Adept at Consumer, Category, and Competition Research, Flexibility in deploying research techniques - desk research, surveys, consumer interviews, focus groups, Help the team to create thought provoking research based knowledge assets
- ** Data mining and Insights mapping
- **Capability to create meaningful insights out of data, Effective representation of data and insights
- ** Digital Marketing Knowledge
- **Know-how of social media and digital platforms
- ** Cross-team liaison
- **Ability to effectively translate client problems and objectives to the teams
- ** Creative Problem Solving & Ideation
- **Assist in end-to-end delivery of the pitch requirements, Facilitate crafting communication strategies to meet client’s objectives
- ** New Business Development-**
- Experience in of developing and present compelling brand pitches that showcase our capabilities and address client challenges along with a motivation to achieve New Business Achievement targets.
- Cultivate relationships with existing and prospective clients, showcasing our expertise in brand planning and strategy to secure new partnerships and projects.

**Qualifications Include (but are not limited to)**:

- Masters/Bachelor’s degree & relevant experience ( 4 to 7 years)
- Conducted Research in the form of Interviews, Surveys or Focus groups
- Background in Digital Marketing
- Ability to think critically and develop solutions independently
- Excellent command over English (written and spoken) is a must
- Problem-solving skills and the ability to implement solutions
- A great thinking mind buzzing with ideas
- Proven background of handling performance.

**We’re LIQVD ASIA.**

At LIQVD ASIA, we have professionals in marketing, creative and technology functions that connect trends with brands and brands with people. Also, we boast of a value system and culture that’s forward-thinking, respectful, collaborative, high-energy, fun, with zero tolerance for sub-standard ideas. We are clear about one thing. We deliver success not because of what we do, but because of who we are. And we don’t need any clear drink to tell you that.

**About LIQVD ASIA**

Established in 2013, LIQVD ASIA is a digital marketing agency that is growing at a rapid 400% pace & has its relationships with a diverse national & global clientele. Our agency has an exceptional reputation for creating award-winning digital content experiences that foster trust with target audiences. LIQVD ASIA is comprised of marketing, creative and technology professionals dedicated to connecting brands with people. Our vision and values are to provide people with a professional and supportive environment where employees contribute, grow and flourish. Our culture is forward-thinking, respectful, collaborative, and fun.

**WE DON'T WANT PEOPLE TO WORK FOR US**

Let us put it this way; we want people to work

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