Digital Marketer
2 months ago
**Digital Marketing**
**Key Responsibilities**
- **Digital Strategy Development**:Formulate and execute digital marketing strategies to promote the company’s animation projects, driving brand visibility and audience engagement.
- **Social Media Management**: Manage social media platforms (e.g., Instagram, Facebook, YouTube), ensuring the creation of engaging content tailored to children’s animation and family-friendly themes.
- **Content Creation**: Design and produce high-quality visual content, including graphics, animations, and videos, in line with the company’s brand identity and target audience.
- **SEO & SMM**: Optimize content for SEO to drive traffic and engagement, utilizing social media marketing to expand reach and grow the digital audience.
- **Campaign Planning and Execution**: Develop and manage marketing campaigns around animation releases and other key projects, ensuring alignment with overall business objectives.
- **Performance Monitoring**: Track and evaluate the performance of digital marketing initiatives using analytics tools such as Google Analytics, adjusting strategies based on performance data.
- **Cross-functional Collaboration**: Work closely with the animation and production teams to ensure all digital content supports upcoming releases and project milestones.
**Technical Qualifications**
- **Expertise in Digital Advertising**: Proficient in Google Analytics, Google Ads, and Meta Ads, with experience in optimizing digital advertising campaigns.
- **Web Analytics Tools**: Skilled in using web analytics tools like SEMrush, Ahrefs, and Google Analytics to measure and improve campaign performance.
- **Marketing Automation**: Familiar with marketing automation tools such as HubSpot and Marketo, enabling efficient execution of targeted campaigns.
- **Content Management Systems**: Proficient in managing content via CMS platforms like WordPress and Drupal.
**Creative and Analytical Skills**
- **Content Creation**: Proven ability to create engaging visual content, tailored for children’s animation and family-friendly audiences, using tools such as Adobe Photoshop and Premiere.
- **Data-Driven Decision Making**: Strong analytical skills to interpret web traffic data, track marketing performance, and derive actionable insights to improve future campaigns.
- **Communication Skills**: Excellent verbal and written communication abilities, with the capacity to engage effectively with both internal teams and external audiences.
**What We Offer**
- A competitive salary, commensurate with experience.
- Opportunities for professional growth within a dynamic, creative industry focused on 2D and 3D animation for children.
- A collaborative work environment that values innovation and creativity.
**How to Apply**
**Job Types**: Full-time, Permanent
Pay: Up to ₹300,000.00 per year
Schedule:
- Day shift
- Morning shift
Ability to commute/relocate:
- Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 2 years (preferred)
Work Location: In person
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