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Paid Search Strategist

4 months ago

Bengaluru Karnataka, India Brainlabs Full time

Brainlabs is a digital media agency - we're passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.

Our mission is simple, we want to become the world's largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we're at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

As a Paid Search Strategist, you will work across all aspects of clients' paid search media campaigns, including initial planning, implementation, monitoring, optimisation, analysis and reporting. You'll be responsible for implementing strategies that meet and exceed clients' KPIs and drive their business forward.

**What you do**
- Ensure budgets, optimisations, and performance are executed and aligned with client goals
- Build campaigns, keywords, and ads
- Produce insights, reports and commentary for clients
- Ensure agency processes, best practices and tech automation are implemented across your clients' accounts
- Support the team with QA checking campaign builds and account changes
- Communicate performance opportunities & issues with the team while providing ideas for solutions
- Perform regular analyses and make data-driven recommendations, following our 'test and learn' methodology

**Who you are**
- You are eager to further develop your paid search expertise by working with some of the world's top brands and utilizing Brainlabs best practices, processes, and tech. You have 2-4 years experience managing paid search accounts and are curious to learn more advanced strategies and tactics.
- What particular set of skills would suit this role?
- Proactive and solutions-focused
- Passion for marketing and/or the digital world
- Smart and data-driven approach to work
- Experience as a Paid Search Specialist
- **Hands-on experience of Google Ads, Microsoft Ads, and SA360**:

- Excellent communication skills, both written and verbally, with the ability to connect reporting metrics to optimization actions.
- Able to take direction and then work independently, utilizing paid search skills to identify optimization opportunities

**How you succeed**
- You will win by living our four core values every day in the way you approach your own work and how you work with others. This will help you to build highly effective teams, grow relationships and win for our clients.
KPIs
- Fast and flawless project delivery - Delivering assigned tasks (both ad hoc and recurring) on time by utilizing defined best practices and QA processes to ensure consistency.
- Client growth - Increasing client investment in paid search over time by optimizing current activity and identifying growth opportunities in current campaigns.

**What happens next**

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.