Groupm Nexus Executive

6 months ago

Gurgaon, India GroupM Nexus Full time

**GroupM Nexus, India**

**Executive Planning - Non-Biddable**

**Overview of Job**

The GroupM Services (Nexus) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The Nexus Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, Nexus Buying, Nexus mPlan, Nexus Digital AdOps and other Nexus Activation Specialist Teams. The Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that Nexus Activation specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence.

**3 best things about the job**:

- You will be a part of a young Media specialist unit servicing some of the biggest brands in the region
- You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
- Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities

**Measures of success**:
**In 3 months**:

- Understanding of Nexus cross functioning teams, & their roles and responsibilities
- Involve in creation and execution of plans for aligned business and clients’ day to day requirements
- Updates/ revisions/ reviews as per aligned frequency with your team before the delivery
- Creating integrated media plans across TV, Press, Radio and Digital I/O Buys
- Learn the Digital Reservation Buys planning & execution process

**In 6 months**:

- Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
- Provide integrated media planning solution for new campaigns
- Ensure timely reporting of media deliverables and reports
- Responsible for Nexus compliance adherence on the aligned Nexus process
- Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
- Deliver TV, Print, Radio & Digital Reservation plans for aligned businesses & briefs

**In 12 months**:

- Ensure Plan QC & process optimization right through the year with a tracker
- Become a Multi-channel / integrated plan champion within your team
- Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP
- Achieve 100% Nexus process compliance adherence across aligned business
- Ensure your contribution to Nexus tool creation/ enhancement to achieve further efficiency compared to the previous annual efficiency benchmark
- Lead a team of planners by supervising and mentoring them to raise the quality of deliverables

**Responsibilities of the role**:

- Nexus Activation Specialist team is accountable for tactical planning and implementation for a set of clients
- Nexus Activation Specialist team to understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s
- Understand the campaign brief received from Agency Specialist lead, create multi-channel / integrated activation plan in line with SOP
- Coordination with other stake holders, mainly the Nexus Buying team for deal closures
- Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc
- Optimize the activation plan to achieve the objectives/ KPI
- Close the optimized plan with Activation Specialist lead
- Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
- Set up campaign platforms for Digital activity (wherever required)
- Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
- Execute the approved campaign through Nexus mPlan team: campaign go live
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid
- eavls etc
- Campaign management including monitoring, performance and corrective measures, Campaign inflight optimization is compulsorily done for every single campaign
- Accountable for over/under performance and any deviation of campaigns
- Follow end to end Nexus process for Planning, Campaign execution and Campaign management

**In addition to create, implement and manage integrated campaigns**:

- Nexus Activation Specialist team understand media behaviours and how the target audience interacts with media
- Ensure Multi-channel / integrated plan solution is provided wherever required.
- Work collaboratively with Nexus Buying, Nexus mPlan, Nexus Digital AdOps and other Nexus Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & executio

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