Associate - SEO

6 months ago

Chennai Tamil Nadu, India AstraZeneca Full time

**Job Title - Associate - SEO**

**Career Level - C2**

**ABOUT ASTRAZENECA**

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work.

**Who we are**:
The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ’s value and providing new capabilities.

**What we do**:
A trusted partner to the business, we’re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we’re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

**How we do it**:
Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

**Why we love it**:

- As a growing multi-national company, there’s so much potential to develop. Embrace opportunities at a global business that’s facing new and varied challenges. This is the place to build an exemplary, international CV.
- A fun place to be, we’re creating community hubs that build partnerships, not just working relationships.
- We’re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.
- We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process - making it easier to get vital repeatable services done - for our patients, for our customers, for our teams.
- We focus on providing exceptional value that contributes to our company’s success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients. With the accomplishments, commitment and passion that you bring, I’m excited about what we will achieve together towards realizing AstraZeneca’s bold ambition.

**ABOUT THE ROLE**

The SEO Analyst is responsible for implementing SEO factors for the brand websites. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of brand campaigns. SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

**Role and Responsibilities**
- Passion for Organic SEO and Internet Marketing
- Conduct keyword research using various tools (like Keyword Planner, SEMrush and BrightEdge)
- Outstanding ability to think creatively, and identify and resolve problems
- Google Tag Manager (gtm) knowledge is mandatory
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Monitor the website regularly
- Knowledge in website crawling, audit and other SEO tools
- Stay up-to-date with organic SEO marketing trends and strategies to keep us ahead, including updates to search engines and automation

**Essential Skills and experience**
- Bachelor’s Degree preferred in Computer Science or Quantitative Studies
- At least 5+ years of experience in Organic Search and having an Analytical sense to be able to drive data-driven projects for SEO growth.
- Driven SEO for multilingual websites
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Adobe Analytics/ Google Analytics
- Experience with Search Organic & Paid advertising
- Proficiency on XL, PPT, Word will add more value
- Understanding of ranking factors and search engine optimization practices
- Knowledge on pharma SEO will add more advantages
- Strong analytical skills
- Excellent written and verbal communication skills required

**WHY JOIN US?**

We’re a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak b

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