Jr. Digital Marketing Executive
6 months ago
**Digital Marketing Strategy**: Develop and execute digital marketing strategies to increase online visibility, drive website traffic, and promote products or services.
**Website Optimization**: Ensure the e-commerce website is user-friendly, optimized for search engines (SEO), and provides a seamless shopping experience for customers.
**Paid Advertising**: Manage online advertising campaigns, including pay-per-click (PPC) advertising and display ads, to target and acquire customers.
**Social Media Management**: Utilize social media platforms to engage with customers, promote products, and build a loyal online community.
**Customer Relationship Management (CRM)**: Implement CRM systems to track customer interactions, segment customer lists, and personalize marketing efforts.
**Market Research**: Conduct market research to identify customer preferences, trends, and competitor strategies.
**Conversion Rate Optimization (CRO)**: Continuously analyze website and sales funnel data to identify and implement improvements to increase conversion rates.
**Sales Generation**: Drive online sales through effective lead generation, conversion optimization, and upselling strategies.
**Customer Support**: Provide responsive customer support to address inquiries, resolve issues, and ensure a positive customer experience.
**Analytics and Reporting**: Monitor and analyze the performance of marketing campaigns and sales efforts, using data-driven insights to make informed decisions.
**Budget Management**: Manage marketing budgets effectively to maximize return on investment (ROI) and achieve sales objectives.
**Competitive Analysis**: Stay informed about competitor strategies and industry trends to adapt marketing and sales strategies accordingly.
**Compliance**: Ensure all marketing and sales activities adhere to legal and ethical standards, including privacy regulations and e-commerce laws.
**Collaboration**: Collaborate with cross-functional teams, including IT, logistics, and product management, to ensure seamless operations and order fulfillment.
**Goal Setting**: Set and track key performance indicators (KPIs) related to online sales, customer acquisition, and website performance.
**Innovation**: Explore and implement innovative e-commerce solutions, technologies, and trends to enhance the customer experience and sales performance.
In summary, an E-commerce Marketing and Sales Executive plays a crucial role in driving the success of an online retail business by developing and implementing effective digital marketing and sales strategies, optimizing the e-commerce platform, and fostering customer engagement within the e-commerce industry.
Pay: ₹13,000.00 - ₹18,000.00 per month
**Benefits**:
- Cell phone reimbursement
Schedule:
- Day shift
Supplemental pay types:
- Overtime pay
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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