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Facebook Ads Expert

5 months ago

Andheri East Mumbai Maharashtra, India Mashrise Full time

**Job Title**: Facebook Ads Expert

**Location**: Andheri East(Mumbai)

**Salary**: INR 40,000 - 100,000 (depending on experience level)

**Company Overview**

Wizdom is on a mission to empower individuals on their journey of personal growth. Our top-rated educational app delivers curated insights from the world's best books, courses, and podcasts in easily digestible formats. With users worldwide and a focus on self-growth challenges across various life areas, Wizdom helps people become better versions of themselves, every day.

**Job Summary**

We are seeking a driven and analytical Paid Media Specialist to join our dynamic marketing team. This individual will play a critical role in scaling user acquisition for our educational mobile app through strategic paid advertising campaigns across key channels, with a particular emphasis on Google and Facebook. If you possess a proven track record in driving successful app installs through paid media and are passionate about the power of personal growth, then this is the opportunity for you

**Key Responsibilities**
- **Campaign Development and Execution**: Design, implement, and manage high-performing paid media campaigns across a mix of channels, with a primary focus on Google Ads and Facebook/Meta Ads.
- **Platform Expertise**: Demonstrate in-depth knowledge of Google Ads and Facebook/Meta Ads platforms, including campaign structure, bidding strategies, targeting options, and creative optimization.
- **Data-Driven Optimization**: Analyze campaign performance data across multiple platforms to identify trends, extract insights, and continuously optimize campaigns for maximum ROI.
- **Budget Management**: Efficiently allocate and manage advertising budgets to achieve user acquisition goals.
- **Reporting and Analysis**: Prepare regular reports on campaign KPIs, providing actionable recommendations for improvement.
- **Cross-Channel Collaboration**: Partner with the broader marketing team to align paid media efforts with overall marketing initiatives and brand messaging.

**Qualifications**
- **Required**:2+ years of proven experience in paid media with a demonstrated focus on mobile app promotion.
- Hands-on proficiency in Google Ads and Facebook/Meta Ads platforms.
- Strong analytical skills and the ability to interpret data for actionable insights.
- Excellent communication and organizational skills.
- **Preferred**:Experience in promoting apps within both the US and India markets.
- Working knowledge of additional paid media channels (e.g., programmatic, display, native).
- Understanding of performance marketing concepts, including attribution modeling.

**Compensation and Benefits**
- Competitive salary commensurate with experience.
- Comprehensive benefits package (outline key benefits).
- Flexible working arrangements.
- Opportunity to contribute to a fast-growing company driving positive change in the personal growth space.

**How to Apply**

**Job Types**: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Commission pay
- Yearly bonus

**Experience**:

- Facebook Advertising: 2 years (preferred)
- Google Ads: 1 year (preferred)

**Location**:

- Andheri East, Mumbai, Maharashtra (preferred)

Willingness to travel:

- 100% (preferred)

Work Location: In person