Performance Marketing Executive

4 days ago

Salt Lake Kolkata West Bengal, India Amwoodo Full time

**Position Summary**:
In this role, you'll work closely with cross-functional teams to define growth strategies, run performance marketing campaigns, and continuously optimize efforts to meet and exceed KPIs. If you're a strategic thinker with a passion for growth and performance, this is the perfect opportunity for you.

**Key Responsibilities**:

- **Campaign Strategy & Execution**:

- Lead and manage digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.) to drive user acquisition, conversions, and revenue growth.
- Develop and execute data-driven marketing strategies aligned with business goals and growth objectives.
- Take ownership of the full campaign lifecycle from ideation to execution, optimization, and reporting.
- **Data Analysis & Optimization**:

- Analyze campaign performance metrics, including click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLTV), to measure effectiveness and optimize campaigns.
- Provide insights and actionable recommendations based on campaign data to improve targeting, ad creatives, landing pages, and bidding strategies.
- **Audience Segmentation & Targeting**:

- Develop detailed customer segmentation strategies and create targeted campaigns tailored to different user groups (demographics, behaviors, interests).
- Utilize advanced targeting strategies (retargeting, lookalike audiences, custom audiences) to maximize customer acquisition and engagement.
- **Budget Management & ROI Tracking**:

- Oversee and manage the marketing budget, ensuring efficient allocation across campaigns to maximize ROI and meet KPIs.
- Track and report on key performance indicators (KPIs) such as ROI, cost-per-lead (CPL), conversion rate, and overall campaign effectiveness.
- Continuously monitor spending to optimize ad budgets and ensure campaigns are running cost-effectively while achieving the desired results.
- **Collaborative Growth Initiatives**:

- Work closely with product teams, designers, and content creators to develop compelling creative assets (ad copy, visuals, landing pages) that resonate with target audiences and drive conversions.
- Partner with the CRM team to align on retention and lifecycle marketing strategies, ensuring a seamless customer journey from acquisition to engagement and retention.
- **Market Research & Competitor Analysis**:

- Stay up-to-date with the latest trends in digital marketing, performance advertising, and growth strategies.
- Monitor competitor campaigns and market trends to identify new opportunities for growth and competitive advantages.
- **Reporting & Stakeholder Communication**:

- Provide regular performance reports and insights to leadership, presenting key results and making recommendations for further campaign improvements.
- Communicate results and insights clearly, translating complex data into actionable strategies and business recommendations.

**Qualifications & Skills**:

- **Education**:

- Bachelor’s degree in Marketing, Business, Economics, or a related field. Certifications in Google Ads, Facebook Ads, or other relevant marketing platforms are a plus.
- **Experience**:

- At least 5 years of experience in performance marketing, growth marketing, or digital advertising, with a proven track record of driving acquisition and revenue growth through paid channels.
- Strong experience with **Google Ads**, **Facebook/Instagram Ads**, **LinkedIn Ads**, and other digital advertising platforms.
- Experience with **A/B testing**, **conversion rate optimization (CRO)**, and **data analysis** to continuously improve campaign performance.
- Familiarity with tools such as **Google Analytics**, **Google Tag Manager**, **HubSpot**, **SEMrush**, **Hotjar**, and other performance and analytics tools.
- **Skills**:

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Expertise in campaign performance optimization and budget management.
- Advanced proficiency in Excel or Google Sheets for reporting and analysis.
- Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce, Marketo).
- Knowledge of SEO and content marketing strategies as they relate to performance marketing is a plus.
- **Communication & Collaboration**:

- Excellent written and verbal communication skills, with the ability to present complex data and insights in a clear, actionable format.
- Strong team collaboration skills, working cross-functionally with product, design, content, and sales teams.

**Personal Attributes**:

- **Results-Driven**: Passionate about achieving measurable growth and surpassing targets.
- **Adaptable**: Able to thrive in a fast-paced, ever-evolving marketing landscape.
- **Proactive & Innovative**: Always looking for new growth opportunities and willing to experiment with new marketing tactics.
- **Detail-Oriented**: Strong attention to detail in campa

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