Influencer Marketing Coordinator

3 weeks ago


Gautam Budh Nagar, India Viral Bulls Digital Media Full time

Experience : 1 to 3yrs

Location : Noida, Sec 1

Working Hours : 10 to 7pm

Working Days : Mon to Fri (Sat )-WFH

**Key Responsibilities**
- **Influencer Research and Outreach**: Identify, research, and build relationships with relevant influencers, bloggers, and brand advocates that align with our brand values and target audience.
- **Campaign Development**: Develop, execute, and manage influencer campaigns from inception to completion, including ideation, content briefs, timelines, and budget management.
- **Content Strategy**: Work with influencers to create engaging, on-brand content (e.g., social media posts, blog content, videos) that resonates with target audiences and drives engagement.
- **Negotiation and Contracts**: Handle negotiations with influencers regarding terms of collaboration, compensation, and content deliverables; oversee contracts to ensure compliance.
- **Performance Analysis**: Track and analyze campaign performance using metrics such as reach, engagement, conversions, and ROI. Prepare reports to inform future strategies and optimizations.
- **Trends and Competitive Analysis**: Keep up-to-date with social media trends, platforms, and best practices; conduct competitor analysis to refine influencer strategies and remain competitive in the industry.
- **Cross-Functional Collaboration**: Work closely with the social media, content, and digital marketing teams to ensure cohesive branding and aligned messaging across campaigns.

**Qualifications**
- **Education**: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- **Experience**: 1-3 years of experience in influencer marketing, social media management, or digital marketing.
- **Skills**:

- Strong understanding of social media platforms and influencer landscapes.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret data and adjust strategies based on performance metrics.
- Creativity and an eye for detail in content creation and campaign planning.
- Proficiency in influencer marketing tools and social media analytics (e.g., Google Analytics, Hootsuite, Sprout Social, or similar).

**Personal Attributes**
- Team-oriented with a proactive and self-driven attitude.
- Organized with excellent project management skills.
- Passionate about social media trends and influencer culture.
- Ability to work in a fast-paced environment and adapt to changing priorities.

**Job Types**: Full-time, Permanent

Pay: ₹13,173.28 - ₹30,601.95 per month

Schedule:

- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person


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