Rupicard- Content

6 months ago

Bengaluru Karnataka, India ConsultBae Full time

**Role - Content / Copywriter**

**Location**: Bangalore.

**Working Days**: 5 Days WFO

**Experience**:2+

**Responsibilities**:We are looking for someone to lead our efforts on all content and copies. Key responsibilities include:

- Lead end to end production of ads for digital marketing - from ideation, copywriting, shooting, editing and production
- Work alongside different internal & external stakeholders/ agencies to ensure consistent flow of communication on both copy and design fronts
- Independently conduct research to zero-in on the best creative concepts and ideas. Remain up to date with current trends, pop culture, social media etiquette.

**Preferred Qualifications**
- 2+ years of marketing/copywriting/content-marketing experience. Should have handled end-to-end video creative production for brand campaigns/digital ads across platforms and channels
- Strong command over language and ability to articulate creatively across different mediums
- Extremely creative, witty, enthusiastic with great interpersonal skills.
- Ability to understand and communicate with 'Bharat' users
- Bachelor's/PG degree or equivalent experience in Advertising is preferred
- Good to have - comfortable in going in front of the camera

Rupicard is a VC funded fintech startup. We have 2 consumer apps - Rupicard: a credit card issued against fixed deposit, GoodScore: an app that helps people understand their credit scores in detail and get guidance on how to improve it. GoodScore is ranked in top 50 finance apps in Playstore and has 2Mn+ downloads. Our mission is to help 100Mn Indians having poor/no credit scores to build a good credit history and thereby get access to formal credit.

**About the Founders**

**Sanchit Bansal** - ex-Product leader at Amazon, leading the self-serve ads product for Amazon India, managing over 500mn$ in annual revenues. Graduated from IIT-D (Electrical Engg) and IIM-A

**Rakshit Agarwal** - Vice President at Warburg Pincus, has worked in Private Equity for the last 7 years with firms such as KKR, Apollo Global. Prior to MBA, worked with ITC and UrbanTouch. Graduated from IIT-M (Electrical Engg) and IIM-A.

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