Brand Solutions Strategist

6 months ago

Mumbai, India Schbang Digital Solutions Full time

**Job Information**:
Department Name
- Integrated Solutions TeamWork Experience
- 1-2 yearsIndustry
- MediaCity
- MumbaiProvince
- MaharashtraCountry
- IndiaPostal Code
- 400013**About us**:

- Schbang is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 by Harshil Karia, Sohil Karia & Akshay Gurnani.- Schbang has a team of 800+ members in 6 years. Schbang is present in Bengaluru & New Delhi as well.- 'The Whole Shebang' is a colloquial phrase. Schbang, is a testament to the fact that the company should help the client see completeness. Having said that the company offers holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.- Young Schbangers have done some exciting and award winning digital work for brands like Fevicol, Jio, Ashok Leyland, Baskin Robbins, Tata Communications, Akasa Air, Unacademy, Myntra, PayTM Money, BBLUNT, Godrej Nature’s Basket, Finolex Pipes, Jet Privilege, RAW Pressery, Fevikwik, Hobby Ideas, Dr. Fixit, Philips, Baskin Robbins, Syska, NIVEA Men, Amazon, MAC Cosmetics, Nobel Hygiene, Nivea Shop India and many more brands.- With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth**Primary Purpose**:

- Work on brands and contribute to the creation of digital experiences. Manage work
- efficiently, generate ideas collaboratively with the team, and must have a passion for
- content. The Solutions Strategist will work across multiple platforms to drive
- engagement and positive customer behavior.

**Major Responsibilities**:

- Basic copywriting for posts
- Handling Online Reputation Management (ORM) for the brand/s assigned
- Monthly/ Weekly report to the Management/ Client regarding the account's activities
- To liaise with creative teams and internal resources to ensure that projects are running smoothly on time
- Understanding the client’s requirements & accordingly getting the internal teams to provide creative solutions
- Presenting the creative solution to the client, getting necessary approvals, and working towards finalizing the approach for further course of action
- Provide timely feedback to the internal teams and make sure appropriate revisions are made to the concept, design, etc.
- Research Social Media platforms such as Facebook, Instagram, YouTube, LinkedIn, and Twitter and media websites like Inshorts and other news
- platforms such as Google News; daily for platform updates and trends to inform the team about the same
- Basic presentation preparation skills are a must.

**Brand Strategy**:

- Develop comprehensive and innovative mainline marketing strategies to enhance brand visibility and drive sales for our ice cream brand.- Collaborate with cross-functional teams to ensure alignment between mainline strategies and overall brand objectives.

**Media Planning and Buying**:

- Plan and execute media buying strategies for radio, TV, and print campaigns.- Negotiate and secure optimal placements to maximize reach and impact.- Stay updated on industry trends and emerging opportunities in mainline marketing.

**Campaign Development**:

- Support in the conceptualization, development, and execution of compelling radio, TV, and print ad campaigns.- Work closely with creative teams to ensure consistency in messaging and brand identity.

**Market Research**:

- Conduct market research to identify key trends, consumer insights, and competitive landscape.- Utilize research findings to inform and refine marketing strategies.

**Budget Management**:

- Manage budgets for mainline marketing campaigns, ensuring efficient allocation and maximum ROI.

**Requirements**:
**Education**:

- Bachelor's degree in Marketing, Advertising, or a related field.

**Experience**:

- 1-2 years of experience in a strategic marketing role, with a focus on mainline marketing channels.- Proven success in developing and executing effective radio, TV, and print ad campaigns.

**Skills**:

- Strong strategic thinking and analytical skills.- Excellent understanding of the mainline marketing landscape.- Familiarity with media planning tools and industry-standard metrics.- Creative mindset with the ability to translate brand objectives into impactful campaigns.

**Team Collaboration**:

- Ability to work collaboratively with internal teams and external partners.- Effective communication skills to convey strategies and objectives clearly.

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