Digital Marketer
6 months ago
**Job Role**:Paid Marketing Lead/ Digital Marketer
**Job Location**:Ludhiana/Mohali
**Experience**: 3-5 yrs
**Education Required**: B.Tech/B.E. in Computers, BCA, BSCIT, and MBA (Sales &
Marketing) PG: MCA inComputers, MS/M.Sc (Computer Science)
**Responsibilities**:
- Develop and execute the company's paid marketing strategy, including creating and
managing campaigns across multiple channels.
- Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.
- Conduct competitive analysis to identify new opportunities and stay ahead of industry
trends.
- Collaborate with the creative team to develop compelling ad copy, images, and
landing pages.
- Analyze campaign performance and generate reports to communicate results to
stakeholders.
- Continuously test and improve ad creatives, targeting, and bidding strategies to
improve campaign performance.
- Work with cross-functional teams, including sales, product, and analytics, to align
paid marketing efforts with business goals.
- Manage and grow relationships with external agencies and vendors.
**Must-Have Skills**:
- Proven experience in paid marketing, with a strong track record of success in
managing and optimizing campaigns across multiple channels.
- Strong analytical skills, with the ability to analyze and interpret data to identify
trends, insights, and opportunities for improvement.
- Knowledge of industry-standard tools and platforms, including Google Ads,
Facebook Ads, LinkedIn Ads, and other advertising platforms.
- Excellent communication skills, with the ability to articulate complex ideas in a clear
and concise manner.
- Strong project management skills, with the ability to manage multiple campaigns and
priorities simultaneously.
- Experience with A/B testing, conversion rate optimization, and landing page
optimization.
- Creative thinker, with the ability to develop innovative and compelling ad copy and
visuals.
- Ability to work independently and as part of a team in a fast-paced, dynamic
environment.
**Good to have skills**:
- Familiarity with marketing automation platforms such as HubSpot, Marketo, or
Pardot
- Knowledge of search engine optimization (SEO) best practices and how it intersects
with paid search
- Understanding of UX/UI design principles to help create effective landing pages and
ad creative
- Familiarity with e-commerce and online shopping platforms such as Shopify,
Magento, or WooCommerce
- Proficiency in Excel or Google Sheets for data analysis and reporting purposes.
**Job Types**: Full-time, Regular / Permanent
**Salary**: ₹50,000.00 - ₹70,000.00 per month
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
Ability to commute/relocate:
- Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 4 years (preferred)
- total work: 4 years (preferred)
**Speak with the employer**
+91 9814322849
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