
Ad Targeting Associate
2 weeks ago
**Job Title**: Ad Targeting Associate Job Summary: We are seeking an Ad Targeting Associate to ensure the highest accuracy in targeting segmentation and campaign recommendations. The role focuses on creating precise strategies across keywords, products targeting, audience targeting, and retargeting, and optimizing performance with proper negation techniques.
**Key Responsibilities**:
- **Targeting Segmentation: Develop accurate strategies for keywords, product targeting, audience targeting, and retargeting to enhance campaign performance.**:
- Campaign Recommendations: Research using tools like amazon pi, google keyword planner, amazon drona, with detailed targeting:
- **Generic Keywords: e.g., bedsheet ** Specific Keywords: e.g., king bedsheet **Super Specific Keywords: e.g., red fitted king bedsheet**:
- Ensure separate campaigns for monitoring and optimization.
- **Negation Management: Identify and recommend negative keywords and negative products to improve campaign relevance and efficiency.**:
- Cross-Selling Strategies: Create targeting plans for cross-selling via category and product targeting.
- **Structured Reporting: Prepare detailed campaign briefs (FT forms) with clear and accurate targeting for each campaign. Requirements**: Proficiency in Excel is must. **Skills: Analytical mindset, attention to detail, and a basic understanding of products and customers.**:
- Communication: Decent English communication skills (written and verbal). **Education: Minimum 12th-grade qualification.**:
- Working Hours: 10AM-6:30PM IST, Monday to Saturday
- Leaves: 2 grace leaves per month | National and Public Holidays applicable
- Preferred Locations; Vasai | Nalasopara | Naigaon | Bhayandar | Miraroad | Dahisar | Borivali
JGS Elite
104, Infinity Square
Golani Naka, Oppo Varun Ind.
Vasai E, Thane-Mumbai
Maharashtra, 401208
L: 0250-2990130
M: +91 9136752405
SPOC:Shubham Tiwari
9309917623
**Job Types**: Full-time, Permanent
Pay: ₹12,000.00 - ₹18,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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