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SEO Executive

4 months ago

Bengaluru, India Playto Labs Full time

Company Description

Playto Labs is an early-stage angel funded startup by IIT Kanpur alumni, working to make kids future-ready through play. We are building toys, games and curriculum where kids can learn through play. Within a year of launch, we have paying customers from 33 countries and are working on a large international opportunity. The current core team at Playto Labs has earlier built Skyfi Labs where they developed 100+ experiential learning products for UG level students, authored papers in experiential learning and won awards. Those products have paying customers from 67 countries and are rated 4.6+/5 on Google and FB with 1000+ reviews. With such a background, the team is now working on building highly engaging learning-by-doing products for kids. Playto Labs has raised a round of funding from some amazing angel investors who have built and exited startups successfully. Most of them invested after first becoming customers of Playto and seeing how the product is impacting their own children.

**Job Description**:

- Develop SEO strategies to increase the website's search engine rankings.
- Optimize website content for targeted keywords and user intent.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Create Meta Tags and Implement other on-page and off-page SEO strategies.
- Perform technical SEO audits and implement improvements to enhance site structure and performance.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Participate in continuous learning to improve SEO skills and knowledge.

**Qualifications**:

- Minimum 1-2 years of experience in developing and implementing SEO strategies
- Graduation in any discipline.
- Strong understanding of SEO algorithms.
- Excellent communication skills.
- Creative thinking and analytical skills.