SEO Executive

5 months ago

Ahmedabad Gujarat, India Soft Forum Solutation Full time

The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

**SEO Specialist Essential Skills**
- Experience with Google and Bing’s services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade

**SEO Specialist Roles & Responsibilities**
- Develop optimization strategies that increase the company's website search engine results rankings
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Determine measurable goals that demonstrate improvement in marketing efforts
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

**Day-to-Day Duties**
- Conduct page optimization for search engine marketing
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 2 years (required)
- total work: 2 years (required)

Work Location: In person

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