Journey Analytics Technologist-adobe Journey

7 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.

Your Role and Responsibilities
- Take ownership of building and analyzing end-to-end omni-channel customer journeys
- Analyze customer journey data and suggest ways to reduce drop-off points
- Create and manage all campaigns status reports and campaign journeys execution status
- Work with cross-functional teams and agencies from Content Marketing, SEO, Brand etc to reduce frictions in the campaign journeys and ensure exceptional customer experience across all touchpoints sand at every stage of the buyer journey Develop deep understanding of the customers and suggest nurture campaign ideas

Required Technical and Professional Expertise
- Experience in building and optimizing campaign journeys
- Hands-on experience with journey orchestration on Adobe journey Optimizer
- Strong analytical and data presentation skills
- Familiarity with journey mapping and visualization tools like UXPressia, Lucidchart, or IBM Journey Designer
- Strong analytical skills with the ability to interpret data and draw actionable insights for optimizing campaign performance.
- Experience in designing, implementing, and analyzing customer journey maps.
- Excellent understanding of digital marketing channels and their impact on campaign effectiveness.
- Familiarity with personalization of content blocks and A/B testing to optimize the customer journeys

Preferred Technical and Professional Expertise
- Experience with machine learning algorithms and predictive analytics for campaign optimization.
- Familiarity with web analytics tools such as Google Analytics or Adobe Analytics.
- Knowledge of HTML and CSS for basic troubleshooting and customization within marketing platforms.
- Understanding of customer behavior tracking tools and technologies.
- Proficiency in scripting languages (e.g., Python or R) for data analysis and automation.
- Exposure to marketing attribution models and methodologies.
- Knowledge of customer data platforms (CDP) and their integration with marketing systems.
- Certification in relevant marketing automation platforms.
- Familiarity with agile methodologies and project management tools.
- Experience in working with APIs for data integration between marketing tools.

About Business UnitIBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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