Dr. Vaidya's by RPSG Group | Social Media Executive | mumbai

4 weeks ago


mumbai, India Dr. Vaidya's by RPSG Group Full time

We are looking for a Social media executive. The person will be responsible for creating Original text & video content, managing posts & responding to followers. The incumbent will manage the company image in a cohesive way to achieve the marketing goals. We expect you to be up-to-date with latest digital technologies and social media trends. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.



This is an exciting opportunity if you are looking to be a part of a passionate team building and scaling newer businesses and giving shape to first-of-their kind D2C brands.


Roles & Responsibilities

  • Oversee day to day management of campaigns and brand consistency.
  • Understand brand sentiments, requirements, guidelines & TG.
  • Perform research on current benchmark trends and audience preferences.
  • Design & implement social media strategy to align with business goals.
  • Tracking online conversations, reviews & mentions related to the brand, explore influencers collaboration keeping the brand positioning in mind.
  • Oversee mood boards that encapsulate the desired aesthetic, messaging & emotions.
  • Measure and report performance of all digital marketing campaigns.
  • Monthly brand communications- Email, WhatsApp, Newsletters.
  • Monthly reports- Analyze social media metrics to track performance.


Work experience

1+ years (either in agency or in D2C Start up)


Competencies

  • Have worked on digital-first consumer brand(s), and understand the marketing requirements in terms of platforms and formats.
  • Should know how to cater unique marketing campaigns to capture their attention.
  • Hands-on- experience in media promotions to drive strong social reach.
  • Great with original ideas. Clarity of communicating those ideas.
  • Having fun in the everyday mundane.


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