Public Relations Intern

3 weeks ago

Gurgaon, India Zeno Group Full time
About The Job
This is your first step into the world of PR, and a great start to your career in this exciting, fast-paced industry. You will be focusing on gaining an understanding of the processes involved in PR, the client/agency relationship and the basic support skills needed to do this role. Starting with the all-important operational side of the role (before being client facing) will give you the time needed to hone your writing skills and media relations skills which are crucial to success in PR. Oh, and you’ll be building your little black book of vendors and media contacts along the way
Specifically, in this role you will be:
Assisting the team leader in planning publicity strategies and campaigns for clients
Writing and producing press releases, pitch notes, articles, leaflets, journals, web reports, pitches, presentations, etc. for clients
Dealing with enquiries from the press and related organizations
Assisting the team in organizing promotional events such as press conferences, etc.
Analyzing media coverage and drafting media reports
Assisting the team in conducting relevant market research
Proactively maintaining and updating media list through aggressive media tracking both print and digital, media rounds, media engagement, etc.
Gaining thorough understanding of the client and the industry at large
What makes a great team member for this role?
You love writing You feel confident writing about a variety of topics across different formats (e.g. news releases, case studies, fact sheets, blogs and so on) You’ll learn the difference between how bloggers and professional journalists operate in terms of codes of conduct, deadlines, engagement and copy/content requirements
Media Knowledge It’s important to have in-depth knowledge of the media, for your specific clients and in general. This should include national, trade and online. Having prior knowledge of basic media tools to research and develop insight will be helpful
Media liaison and relationship building You’re a people person and feel confident dealing with day-to-day enquiries, meeting the press and clients in a professional environment and building those all-important relationships with industry professionals
Organized, focused, curious, and big on quality You set yourself high standards when it comes to your writing, you can manage multiple workloads and deadlines and pay close attention to the smallest details. Nothing gets past you
About Us
Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year and 2021 PRWeek Agency of the Year. We are honored to be a three-time winner of PRWeek ’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

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