Senior Product Manager

3 weeks ago

Hyderabad, India MSN Laboratories Full time

Job Description- Sr Product Manager / Group Product ManagersMinimum work experience- 5-8 years of experience in Brand Management in pharmaceuticalQualification- Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D- MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirableLocation : Corporate Office - Hyderabad1.Brand Strategy Development- Develop and execute a comprehensive branding and marketing strategy for assigned products.- Position the brand effectively to meet market demands and stay competitive. • Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.2. Brand Lifecycle Management- Oversee the lifecycle of pharmaceutical products, from launch.- Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly.3. Market Research and Analysis- Conduct in-depth analysis of market trends, customer behavior, and competitor activities.- Identify growth opportunities and potential risks.- Use data to make informed decisions about marketing strategies and budget allocation.4. Brand Campaign Management- Design and execute marketing campaigns across various platforms (digital, print, etc .).- Collaborate with cross-functional teams to ensure campaign success.- Monitor and measure campaign effectiveness through key performance indicators (KPIs).5. Team Collaboration- Work closely with sales teams to align marketing strategies with sales objectives.- Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.- Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.6. Budget and Financial Management- Prepare and manage the marketing budget for the brand.- Optimize spending to maximize return on investment (ROI).- Monitor financial performance, including sales targets and profitability.7. Stakeholder Engagement- Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.- Gather insights from stakeholders to refine strategies and improve product offerings.8. Regulatory and Compliance- Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.- Stay updated on legal and industry-specific guidelines for marketing and communication.9. Digital Marketing and Innovation- Leverage digital tools, social media, and technology to promote the brand.- Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.10. Training and Development- Train sales and marketing teams on product features, benefits, and promotional strategies.- Keep the team updated on the latest market trends and brand initiatives.- Key Skills Required:- Strategic thinking and analytical skills,- Strong communication and interpersonal abilities.- Knowledge of the pharmaceutical industry and its regulations.- Creativity and innovation in branding, brand communication and marketing.- This role is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.

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