Senior Analyst

Description :We are looking for an experienced Senior Marketing Automation developer to lead advanced implementations and integrations on the Braze & other Marketing Automation platforms. In this critical role, you will architect and manage end-to-end automation ecosystems, integrating Braze and other Marketing Automation tools with CRMs, CDPs, analytics, and AI platforms to deliver seamless omnichannel customer experiences. Responsibilities: Lead design, architecture, and delivery of complex Braze and other MA tools integrations and automation workflows Manage data synchronization between Braze and other MA tools with systems like CRM, CDP, analytics, and data warehouses Develop custom integrations using REST APIs, webhooks, and SDKs Build end-to-end customer journeys with advanced personalization, segmentation, and event-based triggers Mentor junior team members on best practices for campaign and integration management Troubleshoot technical issues across data, API, or delivery layers Collaborate with marketing strategists, developers, and AI teams to bring innovative engagement use cases to life Provide technical assistance for campaign tools and platforms, including troubleshooting access, integrations, and environment-related issues in coordination with the IT team Support the design, execution, and optimization of customer journeys and campaigns in Braze and other MA palfforms ensuring smooth delivery and alignment with business objectives Ensure data privacy, security compliance, and scalable architecture across platforms Prepare technical documentation, run performance audits, and optimize system efficiency Requirements: 6+ years of hands-on experience in Marketing Automation, with at least 3 years in Braze Proven expertise in API-based integrations, ETL workflows, and system-level architecture Strong understanding of data modeling, customer lifecycle management, and marketing analytics Practical experience with REST/SOAP APIs, SQL, JavaScript, JSON, and server-side scripting Prior work on other MA platforms like SFMC, Adobe Campaign, Hubspot etc is highly desirable Platform certifications in Braze or equivalent enterprise tools will be a strong advantage Experience working with CI/CD automation, Git repositories, and cloud services (AWS, GCP, Azure) preferred 3+ years of strong hands-on experience in the Braze platform with proven expertise in campaign setup, Canvas building, and event-driven automation Deep understanding of user segmentation, event properties, Liquid personalization, and subscription management Experience in implementing and optimizing Braze Intelligent Selection, Connected Content, and Catalogs (CDI) for dynamic personalization Manage and support cloud data ingestion processes to ensure seamless integration of customer and campaign data into Braze and related marketing platforms Handle CSV imports via Lambda functions, including data transformation, validation, and automated ingestion into the target platform Proficient in Currents setup and monitoring to stream Braze event data into data warehouses or analytics platforms Ability to architect and maintain App Groups, Workspaces, and multi-channel delivery (Email, Push, In-App, Webhooks, SMS) Strong understanding of data synchronization between Braze and external systems such as CRM, CDP, analytics, and data warehouses Experience in API-based integrations using REST, JSON, and webhooks Proficiency in ETL workflows, data mapping, and identity resolution for unified customer profiles Familiarity with Braze Currents + Snowflake / BigQuery / Redshift integration setups for analytics and reporting.