Senior Social Media Manager
24 hours ago
Primary objective : Taking control of the brand’s marketing objectives by cracking award winning campaign ideas, setting up Campaign Roll out plans and ensuring that campaign execution is happening as per plan.
The candidate is expected to have a creative bent and work with the various departments to create interesting content across platforms.
They will be responsible for the quality of content being put on brand social handles.
They will also be the POC for clients and ensure timely standups are conducted , well written briefs are rolled out internally, the feedback received from client is appropriate.
Transforming marketing initiatives into innovative and creative social media calendars
Planning and delivering best in class social for clients, including calendars, ideas, influencer marketing, innovations.
Managing day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels
Tracking campaign performances , performance reports, and providing recommendations.
Monitoring market trends and identifying new opportunities.
Staying up to date with the latest trends, features, tech and providing recommendations on how to use them.
Establishing relationships with social media influencers to develop a strong network
Drive quality client calls
KPIs
Growth of brand (Followers, Engagement Rate, Reach)
Growth of business (how is the business growing as a result of what we are doing in marketing)
Conversations on the platforms - Are users having real conversations, instead of just putting hearts and emojis
Quality of reports - What kind of takeaways and optimisations are we recommending clients
Selling ideas - How well are you able to sell your and your team’s ideas to the brand.
KRAs
Timely Quality Content Calendar Creation
Proposed vs achieved KPIs for brands
Weekly performance calls & actionables
Tracking the Implementation of Strategy, Ideas, Content
Qualifications
4+ years of social media, influencer & content experience at an agency OR 3+ years of client servicing experience with ideation
Deep knowledge of the social media landscape across all social platforms’ features, formats, and technology
Solid experience in using different social media tools like Hootsuite,Talkwalker etc.
Digitally savvy and actively participates in a wide variety of social media activities
Understand popular social networks including formats, design principles, key differentiators, functionality, and user behavior
Experience of using AI for various purposes (research, documentation and processing, idea generation & feedback loop etc)
Excellent communication and writing skills
Attention to detail
Good to have:
5000+ Followers OR desire to be a content creator (camera friendly)
Location: Mumbai
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