Marketing Manager
2 weeks ago
Location: Ahmedabad – HO
Type: Full Time, Work-from-Office
Experience: Min 5 Years of Relevant Experience
Education: MBA / PGDM
Joining: Immediate
Job Description:
• Lead the marketing team in achieving brand aspirations
• Build and execute a clear and concise marketing roadmap
• Coordinating marketing strategies with the sales and other departments
• Understanding requirements and delivering them as per requirements for both online and offline business verticals
• Working closely with external agencies and experts
• Gather consumer insights to identify personas, segmentations, and opportunities
• Develop specific campaigns to increase brand awareness and maintain high levels of customer engagement
• Manage and improve online content & promotion
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting
• Work closely with Category team to develop strategies & campaigns to forecast sales performance trends and increase awareness and market share, while balancing customer satisfaction
• Motivate marketing team to achieve goals
• Monitor competition and provide ideas to differentiate across platforms
• Develop the brand identity, its unique value proposition and presence over digital and offline channels
• Manage all digital marketing channels (e.g. website, blogs, digital advertising platforms and social media) to ensure brand consistency and effective conversions
• Effective tracking of ROAS and KPIs and management of budget/opex
• Stay up to date with marketing and digital technology developments
• Developing and managing the marketing department's budget
• Preparing and presenting quarterly and annual reports to senior management
• Promoting our brand at customer exhibitions, trade shows and major industry-related events
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