Senior Marketing Manager

5 months ago

Gurugram, India Balancehero India Full time

Balancehero :

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.


Job Description: Digital Marketing Specialist


Google Ads Manager

  • Professional experience in running advertising campaigns in Google Ads (UAC, TROAS etc)
  • Familiarity with Google Ads and Google Analytics advertising tools
  • Analyse and optimise ad campaigns to increase return on investment (ROI)
  • Good knowledge of trends in online marketing
  • Ability to create effective advertising strategies
  • Analytical thinking and ability to make quick decisions based on data insights
  • Creativity and ability to work in a dynamic environment
  • Excellent communication skills
  • Attention to detail and diligence in task execution
  • Willingness to continuously improve and upgrade skills
  • Self starter attitude and performance oriented individual
  • Focus on result
  • Should be able to use tools like Apps flyer for campaign performance


Partnership & Alliances

  • Develop and build new strategic partnerships with marketplaces , In-app , OEM , Aggregators, SMS channels for growing a new user base.
  • Negotiating deals with vendors, clients, banks and NBFC.
  • Plan/execute alliances strategies.
  • This role will be responsible for generating leads for top funnel improvement


Required Experience:

  • Creating, monitoring, and optimising advertising campaigns in Google Ads based on monthly , weekly targets of the channel
  • Analysing campaign effectiveness and adjusting advertising strategies
  • Researching competition and trends in the advertising industry
  • Preparing campaign results reports and recommending actions
  • Collaborating with graphic and creative teams to prepare advertising materials
  • Testing new advertising formats and Google Ads tools
  • Conducting keyword analysis and recommending optimizations
  • Coordinating team activities to achieve campaign goals
  • Due diligence and legal documentation tasks to be managed with cross functional teams.

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