Associate Director-Technology

4 days ago

gurugram, India Burson Full time

Burson is looking for an Associate Director for our Gurugram Office. The individual will join our client servicing team and will be a part of Technology practice.


As an Associate Director you are expected to manage a portfolio of clients, work on new business development and support the senior management to manage and develop strong teams. You are expected to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.


Experience – 8-10 years of work experience in public relations or the communications industry. Should have experience in Technology vertical.


CORE JOB RESPONSIBILITIES


Client Service:

  • Demonstrate in-depth knowledge of the clients’ business and industry, stay current on news, trends, and issues, and take an active interest in the client’s business to pre-empt issues and provide strategic counsel.
  • Act as a client leader and maintain a clear and consistent communication channel between the client and the account team and resolve misunderstandings if they occur.
  • Manage quality implementation for the client portfolio within budget and timelines.
  • Timely Decision Making – The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
  • Support senior management on crisis management issues if required.
  • Be a seasoned writer and able to write for senior management level audiences.
  • Conduct formal presentations in a variety of settings and able to persuade and influence decision makers within client and prospective client companies.
  • Build relationships with media members and influencers who are key to your clients’ industries and businesses.
  • Stay current on social media channels, trends and analytical tools and oversee development of creative media strategies and stories of interest to media and influencers to drive coverage.
  • Incorporate digital and social strategies into IC programs to support client objectives and work with digital innovations group to develop and execute digital strategies.


Business Development:

  • with senior leaders to identify opportunities to grow existing accounts.
  • social media to constantly watch for and track opportunities that could lead to new business.
  • in new business brainstorms and take ownership of portions of new business proposals under the guidance of senior management.


Team Work and Talent Management:

  • Coach, mentor, and delegate responsibilities to junior staff helping them identify their areas of development and consistently serve as a positive role model fostering teamwork.
  • Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment.
  • Provide continuous constructive feedback- not just during performance reviews- and keep immediate superiors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner.
  • Provide on the job training to team members on account management to develop team’s expertise on client business and conduct formal training sessions when required.
  • Guide and inspire junior staff to develop media contacts and strategies.



Education – Graduation in Public Relations or Communication


Interested candidates with relevant experience preferably in Technology vertical can share their resumes at

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