Marketing Specialist/ Manager

7 days ago


Mumbai, India AquaCentric Full time

Job Description: Digital Marketing Specialist – AquaCentric TherapyKey Responsibilities1. Performance Marketing & Lead Generation- Plan, execute, and optimize Facebook, Instagram, Google Search & Display campaigns for multiple centers.- Maintain daily, weekly & monthly dashboards to track CPL, CPQL, conversion %, and ROI.- Drive landing page optimization and ensure high-quality lead flows to the sales/CC teams.- Monitor spends, allocate budgets across campaigns, and improve efficiency by 10–20% monthly.2. Social Media Strategy & Content Management- Build and own the content calendar across Instagram, Facebook, LinkedIn & YouTube.- Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.- Ensure storytelling aligns with AquaCentric’s premium, science-backed, hospitality-driven brand tone.- Coordinate with creators, editors, and photographers for timely content production.3. Website, SEO & ORM- Manage website updates, blogs, service pages, and location pages.- Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.- Track and respond to Google reviews; analyse sentiment; highlight critical service improvements.Key Skills & Competencies- Strong command over Meta Ads Manager, Google Ads, Analytics, Tag Manager.- Excellent grasp of content trends, medical storytelling, and creation of performance creatives.- Good understanding of consumer behaviour in healthcare and wellness.- Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.- Comfort with fast-paced, execution-first environments.- Strong communication, project management, and ownership mindset.



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