Product Manager
3 weeks ago
1- Responsible to provide sales team with necessary technical expertise which enables them to sell the product in competitive environment.2- To develop technical product & corporate brochure with the help of production & clinical team with appropriate features & benefits. This will enable field staff to sell the product.3- Technical brochure includes relevant clinical information for product positioning, electronic promotional material.4- Collecting & compiling product movement data to ensure correct product positioning. collecting competitor’s product & strategy data with the help of field staff & prepare counter strategy.5- Identifying market gaps & suggests new products for market expansion in line with current product portfolio.6- Product & field training7- Plan CRM activities for important cardiology conferences & prepare participation activities based on available budget planning for national & international conferences .This includes stall preparation, faculty or KOL involvement for company’s product promotion.8- Develop at list 2 KOLS IN each zone for CRM & Clinical Activities.
Job Accountabilities:
1- Will be accountable to provide & prepare product broachers with relevant technical data in specified period of time based on field staff requirement.2- To design standees’, leave behinds, product reminders required for sales promotion based on market requirements.3- Implement, review & follow ups of individual customers, hospitals, conference CRM to achieve minimum profitability & unit wise sales.4- To identify training needs of an individual & impart training.5- Prepare bimonthly, half yearly, annual zone wise sales presentation based on product movement each zone.6- To coordinate with business head for preparing presentations related to MIS,Market research of existing & new products in a given time frame.7- Coordination with important KOLs
Job Authorities:
1- Budgeting & implementation of CRM activities & KOLs management.2- Budgeting & implementation of product brochure .
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